Unstoppable Success Radio, episode 467.

Welcome to Unstoppable Success Radio,

the show where we help entrepreneurs, business owners and CEOs from around the world to

skyrocket their sales and multiply their profits. I am your host Kelly Roach now

let's get down to business.

Welcome back and thanks so much for listening to the show. Today I'm excited to dive into some upcoming trends I see in online marketing

and walk you through some steps that you can take to plan and prepare to keep

your business ahead of the curve. So let's talk about three key things I see shifting that we should all be planning for as we move into the next

planning phase of all of our businesses in the online marketing room. So number one, email lists are losing

a power by the second. It went from a time five years ago where email lists were absolutely everything and the person

with the best email list absolutely one and the email list was kind of the

centerpiece of the online marketing universe to the online, you know,

social media presence really becoming the primary method for communication.

Now, it doesn't mean that in the moment

you should stop building your email list

or doing everything you can to nurture

and yield results from it.

But ultimately, there are big enough shifts

happening in technology right now

to indicate that within the next couple years most likely the email list is going to be replaced completely.

In other countries email is no longer the primary mechanism for communication.

A lot of them have already shifted to specific apps

...