USR 411: Sell More Using Your 3 Layers Of Unique Differentiation

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 16 July 2018

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Online businesses have become the majority rather then the minority it was just a few years ago. No matter what stage or age you are business is in, you need to understand what makes you different. What makes you stand out in the crowd?

In today’s episode we are exploring how to sell more using your three-layer of differentiation. It’s not always about the strategy but going just a little bit deeper, and finding something to connect with. When you know exactly how to attract your ideal client, there is no stopping you!

(1:36) “You need to understand what your past experience has been and how that past experience has prepared you to serve people exceptionally well in the space you are in today”

(8:11) “When you are running a business online you have to give them something to grasp onto--the marketing message is not enough”

(10:00) “We all have these unique differentiation points. We all have these exceptional things about us, but for most people we are so stuck in trying to come up with that perfect marketing message”

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Transcript

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0:00.0	Unstoppable Success Radio, episode 4-11.
0:05.0	Welcome to Unstoppable Success Radio,
0:09.0	the show where we help entrepreneurs, business owners, and CEO from around the world
0:15.0	to skyrocket their sales and multiply their profits.
0:18.0	I am your host Kelly Roach now let's get down to business.
0:22.0	I'm super excited to dive into today's topic,
0:26.0	but before we do, a quick word from our sponsor.
0:29.0	Today's episode is brought to you
0:31.0	by The Unstoppable Entrepreneur, my wildly popular 12-month business
0:36.5	incubator that helps online entrepreneurs grow and scale a profitable online brand that allows them to put their family first,
0:45.0	create financial freedom, and accomplish their big mission in the world.
0:50.0	When you're ready to get the coaching, tools, training, resources, accountability, and support that you want and deserve to build a business that helps you accomplish all of your business and personal goals, go to Kelly Roach Coaching.com
1:04.6	forward slash yes to learn all about the unstoppable entrepreneur.
1:09.2	That's Kelly Roach Coaching.com forward slash yes. coaching.
1:15.0	Welcome back and in today's episode, we're exploring how to sell more using your three unique layers of differentiation that are exclusive to you.
1:27.2	One of the biggest questions I get from new and emerging entrepreneurs and one of the biggest
1:31.9	complaints I get from the
1:33.4	advanced ones is that the market today is so incredibly saturated and as we all
1:39.8	know over the last few years as internet marketing and online businesses have
1:46.2	become the majority not the minority there really is no barrier to entry for
1:52.3	your competition to get a web page up or a social media profile
1:57.7	and really have that same look and feel to maybe what a million dollar brand did a couple years ago.
	...

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