USR 208: Stay Motivated To Create Even When No One Is Engaging
The Kelly Roach Show
Kelly Roach
4.9 • 964 Ratings
🗓️ 24 April 2017
⏱️ 13 minutes
🧾️ Download transcript
Summary
Okay.. let's be honest for a moment. Sometimes you work so hard on a podcast episode, or a blog post, or a video…. And you get crickets in response.
What do you do next?
The good news is that you're not the only person who's ever experienced this. The reality check is that getting into the thought process of, "Should I even be doing this?" "Does anyone care?" "Should I quit?" isn't necessary or helpful.
I know this isn't the sexiest suggestion you can hear about successful entrepreneurship and content creation - but I urge you to look to the "influencers" and those who "made it" and realize that the Overnight Success Story is fifteen years in the making.
Let that sink in for a minute. Now, let's dive into today's episode:
Key learning: Consumers WANT to know you looong before they pull out their credit card and buy from you. We'll discuss how to figure out which content you should be creating.
Key action step: Learn my 'month rule' and measure your actions against that before you make a decision as to whether or not you "should" be continuing with something. I think you'll be surprised at the reality of mastering content.
Key mindset shift: Understanding that one action or one piece of content isn't enough - and it's not enough to trigger huge decisions about your path forward. We'll also talk about the HOW to make the creation and engagement process simple.
The entrepreneurial journey is just that -- a journey. There is a learning stage and an implementation stage, which means being in the 'content game' means you need to allow time for testing, for gauging feedback, and course correcting. This episode will teach you the key decisions to make when making decisions about your future content, how to simplify the process, and how to make a long-term plan for every piece of content you create.
For more business tips and strategies, follow along with Kelly:
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 2008. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:10.0 | the podcast for achievers, believers, Dreamers, and Doers who want to build a profitable, sustainable business |
| 0:17.5 | around a life of purpose, fulfillment, freedom, and family. |
| 0:22.3 | Now let's get down to business. |
| 0:24.0 | Welcome back. |
| 0:26.0 | You are listening to Unstoppable Success Radio. |
| 0:29.0 | Thank you so much for taking the time to share your earbuds with me for just a couple minutes today. |
| 0:35.2 | In today's short episode, I want to give you a burst of inspiration, a big pat on the back, |
| 0:40.9 | and some rock solid encouragement to keep going in your content creation |
| 0:46.0 | even if you are not seeing immediate return on investment even if you are not seeing |
| 0:52.1 | the engagement that you wanted or that you hoped for. |
| 0:56.4 | One of the hardest things about becoming an entrepreneur is that in order to be successful, |
| 1:00.8 | you are constantly trying and testing new things. |
| 1:05.0 | And the problem is that sometimes you're trying and testing so many new things |
| 1:10.0 | and so much of them take so long to get good and start generating results |
| 1:15.8 | that many times you can get to what feels like your breaking point |
| 1:20.0 | where you say, is it all worth it? |
| 1:22.0 | Is this just not working for me? Is no one interested in what I have to say? Am I just not cut out for this? |
| 1:31.6 | And those are legitimate questions and of course we all have to |
| 1:34.8 | reality check ourselves at every stage of our entrepreneurial game to make sure |
| 1:39.6 | that what we're doing is in fact on the right track and is in fact going to get us from |
... |
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