Using the Power of Education to Build Trust to Ignite Sales of Your Product-Based Brand, with Kayleigh Christina and Danielle Gronich, Co-Founders of CLEARSTEM Skincare
Dear FoundHer...
Lindsay Pinchuk
5 • 854 Ratings
🗓️ 14 February 2023
⏱️ 46 minutes
🧾️ Download transcript
Summary
“I just kept asking why,” says Kayleigh Christina co-founder of CLEARSTEM Skincare of the root cause of her acne and the ineffective and drastic solutions offered by dermatologists. Kayleigh, a holistic nutritionist and Danielle Gronich, who studied molecular biology and genetics before becoming a clinical esthetician and acne specialist co-founded CLEARSTEM, a first-of-its-kind non toxic stem-cell based skincare dedicated to antiaging and acne treatment. Through brand education and a shared personal passion, the two are creating a positive impact with their business, which has hit the mid seven figure range in less than eight years. Find out why their story is a study in founding, launching and growing a product-based brand.
Key takeaways include:
- Educate your community about results you want them to achieve.
- Reinvest in your business. Bootstrap and sacrifice in order to succeed.
- Building brick by brick will keep your business solid when the wheels inevitably fall off.
Quotes
• “I love helping people and love giving information for people to help themselves. And that's at the root, our biggest passion. Everything really did happen organically.” (17:47-18:06 | Kayleigh)
• “Bootstrap all the way, baby. If you can do that, do it.” (21:20-21:23 | Danielle)
• “Don't start a company until you can't not start it…it has to be a burning passion inside of you. And if that deep passion isn't there, it's not going to succeed.” (40:04-40:58 | Kayleigh)
• “Wearing a lot of hats is really important…until you're to the point that you need to bring in a better key player for that area one at a time.” (41:07-41:32 | Kayleigh)
Connect with Kayleigh Christina and Danielle Gronich:
Instagram for CLEARSTEM Skincare | http://www.instagram.com/clearstemskincare
Instagram for Kayleigh | http://www.instagram.com/kayleigh.christina
Instagram for Danielle | http://www.instagram.com/danielle.the.acne.guru
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. |
| 0:07.3 | You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything |
| 0:11.9 | that you do. |
| 0:13.1 | But without a doubt, the journey is worth every single second that you put into it. |
| 0:18.3 | I'm Lindsay Pinchuk, host of the Dearer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.1 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your own |
| 0:54.5 | founder goals. |
| 0:57.6 | Welcome back to another episode of Dear Founder. |
| 1:00.3 | I'm your host, Lindsay Pinchuk. |
| 1:02.3 | With a $500 investment, I founded, built, and sold a seven-figure business that reached |
| 1:07.6 | three million people per month. |
| 1:09.5 | This podcast is my twice weekly letter to you |
| 1:12.1 | to inspire you to find success through your own entrepreneurial endeavors. And today, we're talking |
| 1:17.7 | to two amazing, wicked, smart, business savvy co-founders of one of my new favorite brands, |
| 1:24.4 | Clearstem Skin Care. This podcast is the show I wanted 13 years ago when I became |
| 1:30.0 | a female founder. If there is anything that you want to hear about or anything you want me to talk |
| 1:34.9 | about or share to help you through your own endeavors, I invite you to reach out. Shoot me an email |
... |
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