Using Podcasting to Propel Your Business, with Scout Sobel, Founder of Scout's Agency
Dear FoundHer...
Lindsay Pinchuk
5 • 854 Ratings
🗓️ 28 April 2022
⏱️ 44 minutes
🧾️ Download transcript
Summary
“Podcasting is a connection that can't be built elsewhere,” says Scout Sobel, Founder of Scout’s Agency. After struggling with her mental health, Scout didn’t know where she fit in the workspace. It wasn’t until she was introduced to podcasting that Scout finally recognized her calling. For Scout, podcasting has been the catalyst to her success. As the co-host of the popular Okay, Sis Podcast and owner of a successful agency, Scout’s involvement in the podcasting world helped her debut book The Emotional Entrepreneur reach the top of the charts on Amazon.
As a trailblazer in the industry, Scout has learned how to utilize podcasts as a powerful form of PR to help other female entrepreneurs share their stories and expand their businesses. With what started as 2000 cold emails, Scout’s Agency has become a leading agency in just under 3 years. Whether you are hosting your own podcast, or appearing as a guest, Scout explains that podcasting is one of the deepest forms of connection. Not only do you get to network with others, but podcasting gives entrepreneurs an opportunity to present themselves and their businesses in an authentic and uninterrupted way.
Tune into this episode of DearFound Her… for an enlightening conversation about the world of podcasting. Learn more about how podcasting has the ability to deepen connections, expand your network, and turn you into a sought after thought leader in your industry.
• “Being a guest on a podcast is not only the new form of PR, it’s the deepest method of PR.” (07:16-07:25)
• “Scout's Agency was built on cold emailing. It is the most powerful tool that we have available to us today is business owners.” (09:33-09:49)
• “Don’t start a podcast for the money. Start it for the authority it brings to you and the network it will give you.” (18:29-18:37)
• “Podcasting is a connection that can't be built elsewhere. If you're in the business of networking, start a podcast. Or if you're in the business of building a deep community, start a podcast.” (20:41-20:50)
• “Being a guest on a podcast creates new intimate community members. You will get DMS, you'll get Instagram followers, and you'll also get the benefit of networking with the hosts which can lead to other collaborative and business opportunities.” (28:30-28:44)
• “Celebrate every little thing because the more you do, the more confidence you’ll have to keep going.” (39:46-39:51)
Connect with Scout Sobel:
Scout’s instagram: https://www.instagram.com/scoutsobel/
Agency instagram: https://www.instagram.com/emotionalentrepreneur/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:09.7 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a |
| 0:14.7 | doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:20.5 | host of the Dear Founder podcast. I say this |
| 0:23.3 | because I've lived it for over a decade. I started my first company with $500 in my pocket and a |
| 0:29.1 | baby in my belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk |
| 0:36.1 | all things starting, growing, nurturing, and in some |
| 0:39.7 | cases even selling a business. Together with some of my closest contacts, I'm here to help you find |
| 0:45.1 | your own success, whatever that means to you. The ride as a founder is the ride of your life. |
| 0:50.8 | So come on and join me for another episode that will get you one step closer to |
| 0:54.9 | reaching your own founder goals. Welcome back to another episode of Dear Founder. Before we get |
| 1:00.6 | into today's episode, I want to give you a little sneak peek about something I have coming up. |
| 1:04.7 | My social media for small business masterclass wraps this week and the doors are officially |
| 1:09.1 | open for an awesome new way to work with me. |
| 1:11.6 | I'm really excited to launch my new program, Big Impact Marketing for Small Business with |
| 1:15.9 | little to no budget. You can click the link in my show notes for more information and to register, |
| 1:20.8 | but I'm telling you this, I am limiting the number of people who sign up for this workshop. |
| 1:25.0 | So if this is something that you want to be involved in and a way that you want to work with me, now is the time to sign up for this workshop. So if this is something that you want to be involved in |
| 1:27.7 | and a way that you want to work with me, now is the time to sign up. I'm really excited for you |
| 1:34.2 | to meet today's guest for so many reasons, but mainly because she's my own podcast tour publicist. |
| 1:40.6 | You'll hear the story today about how I found Scout Sobel. Hint, my network has something to do |
| 1:46.5 | with it. But she's absolutely incredible and she's a wealth of knowledge in the world of podcasting. |
... |
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