Using emotional copy to Improve Conversion w/ Benjamin Webber - Ep - 579 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.0 • 1.4K Ratings

🗓️ 29 April 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s Lunch With Norm, we are with an Amazon seller since 2015, Benjamin Webber! We discussed using emotional copy using to improve the conversation. Find out Amazon’s use of Q&A in ranking. Our guest and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, an Amazon seller since 2015, Benjamin Webber is here. Today, we discussed using emotional copy using to improve the conversation. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	You're really talking about the benefit.
0:04.4	You know, it's not just because it's rice.
0:06.9	It's what are you going to get out of this?
0:09.0	Why should I buy your product over the thousand other products that are out there?
0:13.2	Exactly.
0:27.3	Hey everyone, it's Norm Ferrar, aka the Beard Guy here and welcome to another Lunch with Norm, the e-commerce and Amazon FBA podcast. Today, we're going to be talking about
0:33.6	using emotional copy to improve conversation or conversion conversation to we're also going to be
0:41.7	touching on how to sell the product not the category amazon's use of q and a in ranking and how do you
0:49.6	get positive reviews when you're selling an empty box. Yep, an empty box.
0:56.0	All right, welcome to another Lunch with Norm, the e-commerce and Amazon FBA podcast.
1:00.0	All right, today we're going to be discussing using emotional copy to improve conversion.
1:07.0	Our guest has been selling on Amazon since 2015 and him and a few, I think three
1:14.2	friends from college, got together, started a business in retail arbitrage, out of their house,
1:20.6	and turned it into eight-figure private label business. Now this is a first time guest and I'm talking about Ben or
1:29.5	Benjamin Weber and he'll be joining us in a second but first a word from our sponsor
1:34.4	and I guess that's me reading a live ad so just one sec here's the ad just got to pull
1:40.4	it up. All right. Hey Amazon sellers ever faced with account suspensions,
1:46.0	ASIC and hiccups or IP headaches, introducing seller basics, your Amazon accounts guardian,
1:52.6	which is $99 a month or code norm and get it for $89 a month. Cellar seller basics offers a dedicated team to shield your business
2:03.1	from these challenges. Plus, this membership offers free legal consultations from seasoned
2:09.3	e-commerce attorneys, and there's no long-term contracts, and you can cancel with just a month's
2:14.9	notice. You can view seller basics as your Amazon
	...

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