Using a Book and National Media Coverage to Become THE Leader in Your Industry with Lauren Cobello
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 3 January 2024
⏱️ 24 minutes
🧾️ Download transcript
Summary
Lauren Cobello is the Founder and CEO of Leverage with Media PP, an online entrepreneur, 3x author, and Lifestyle TV Personality. She's been a regular on the TODAY Show, GMA, Dr. Oz, and Rachael Ray for over a decade. Her agency helps entrepreneurs write the right books for their businesses, get them on TV, and helps them scale their businesses to the next level.
Top 3 Value Bombs
1. Everybody should have a book.
2. People become successful not because of luck, but because of strategy.
3. National media is a whole different ball game. You have to perfect your skill. You can't just decide that you want to be on national media and hire a publicist and then expect to be on it next month.
Text PRTips to 315-201-2304 for a free download on how to build a business using books, media, and speaking engagements!
Sponsors
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Transcript
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| 0:00.0 | Boom Shake the Room Fire Nation. |
| 0:04.0 | JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot |
| 0:08.3 | Podcast Network, the audio destination for business professionals with great shows like the |
| 0:13.0 | Hustle Daily. Today we'll be breaking down how to unlock the power using a |
| 0:17.4 | book and national media coverage to become the leader in your industry. To |
| 0:22.0 | drop these value bombs, Iraib to Lauren Kabelo into Eophire Studios. |
| 0:25.7 | Lauren is the founder and CEO of Leverage with MediaPP, an online entrepreneur, |
| 0:31.0 | 3X author, and Lifestyle TV Personality. |
| 0:34.1 | She's been a regular on the Today Show, |
| 0:35.9 | GMA Dr. Oz and Rachel Ray for over a decade. |
| 0:38.6 | Her agency helps entrepreneurs write the right books |
| 0:41.5 | for their businesses, get them on TV and helps them |
| 0:44.2 | scale their businesses to the next level. And today the Foundation will talk |
| 0:47.2 | about you having a book, Why is Important, using national media coverage to become a |
| 0:52.0 | leader in your industry. |
| 0:53.6 | We'll also talk about dollar bills, y'all, |
| 0:56.4 | how to make more money with all of this, and so much more. |
| 0:59.1 | And the big thank you for sponsoring today's episode |
| 1:00.7 | goes to Lauren and our sponsors. Sales evangelist hosted by my friend |
| 1:05.6 | Donald Kelly is brought to you by the HubSpot Podcast Network the audio |
| 1:09.5 | destination for business professionals each week Donald interviews the world's best sales experts, |
| 1:14.8 | successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now. |
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