Use Your Teacher [Brand] Voice: How to Convert More Customers with Your Copywriting
The CEO Teacher Podcast
Kayse Morris
5 • 734 Ratings
🗓️ 4 September 2024
⏱️ 34 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Copywriting in Marketing and Your Teacher Brand Voice- What To Do When It’s All Too Intimidating
Copy is simply your written message, and copywriting is just the act of creating that content. As teachers using written copy to market yourself or your brand is the tricky part, we are already doing the heavy lifting of writing- lesson plans, parent letters, and making our message understood in the classroom. BUT we don’t like to market ourselves. We don’t like to sing our own praises.Â
In this episode, with guest Teacher Business Expert, Tina Gabel, we’ll break down the top ways to get out of that slump and get you on track to use your teacher brand voice in your copywriting.Â
In this episode, you will learn:
- How to define your teacher brand voice
- What to do when copywriting is overwhelming
- 3 ways to break out of a writing slump
- When you might need a copywriting mentor
- The best strategies for using your own copywriting in marketing
Links Mentioned in this Episode about copywriting and your teacher brand:Â
- The 10,000-hour rule
- Outliers: The Story of Success by Malcolm Gladwell
- “#558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well)” from Online Marketing Made Easy with Amy Porterfield
- Brand Voice Guide
- ChatGPT
- The Gardenary
- The Magic School Bus
CEO Teacher® Resources Worth Their Weight in Gold:Â
Introducing the CEO Teacher® Directory!
Your one-stop coaching shop for coaches, teachers and teacher business owners to connect. 90% of coaching clients are word-of-mouth referrals, and the same goes for quality coaches and mentors! And the best part is: They are EDUCATORS and understand the unique and often overwhelming demand on your daylight hours!Â
Find your perfect match today:Â kaysemorris.com/askacoach
Let me hit you with some good news, you’re already doing half of the work and well on your way to becoming a CEO Teacher®. It’s time you start leveraging your teaching ideas and begin making money to make your classroom work seem less like a chore and more like the fun you always dreamed about. The 10 Steps To Get Started Selling Your Teaching Resources workbook is important when setting a clear focus for your business goals. Goals are imperative so grab your workbook and get yours on autopilot.Â
What’s your best path to making extra money as a teacher? I’m here to help you take massive action, and prioritize the most important biz tips and strategies as you begin the journey toward living your best life! All you have to do is take the 2 minute quiz, and find out how to unlock your teaching magic to kickstart your journey.
Check out my CEO Teacher® Book Recommendations here!
Join Our CEO Teacher® Podcast Community to Grow With Like-Minded Teachers:
Send me a DM on Instagram– I love chatting with my people, so let’s chat copywriting and your teacher brand
Come visit us each Thursday Night for the coolest teachers' lounge on the planet:Â Teacher TVÂ is back and better than ever!
Enjoying the podcast? Thanks for tuning in!
Tag me @theceoteacher on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners!Â
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If you would like to support The CEO Teacher® podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love.Â
To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life!
Ready for more? I like your style! Listen to these CEO Teacher® Podcast episodes next!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the CEO teacher, where educators turn what they already know and love into a successful and sustainable online business. |
| 0:17.7 | With actionable strategies, simple business tips, and mindset shifts, it's a weekly |
| 0:22.4 | lesson plan for teacher business owners, whether you're teaching full time in the classroom |
| 0:26.2 | or rocking the small business from home life. I'm your host, Casey Morris, a former Georgia |
| 0:32.5 | English teacher, Momita Four turned seven-figure online teacher business owner and founder of the CEO Teacher |
| 0:38.9 | Movement. Three teaching degrees got me a few extra bucks each year, but what I will show you |
| 0:43.9 | will help you make that every single month. If you have a heart for education and a passion |
| 0:48.8 | to use your experience to help more teachers and families you belong here. |
| 1:06.5 | I don't know about you, but was the CEO teacher coaching directory on your 2024 bingo card? |
| 1:08.1 | Because it was sure on ours. |
| 1:12.9 | We have been teasing this monumental occasion for a long while now, |
| 1:18.3 | and it has been a hope and a dream of ours for so long, and the time has finally come. |
| 1:25.2 | Introducing the CEO Teacher Directory, your one-stop coaching shop for coaches, teachers, |
| 1:33.4 | and teacher business owners to connect. 90% of coaching clients are word of mouth referrals, and the same goes for quality coaches and mentors. |
| 1:35.0 | I was tired of thinking, how could teachers be able to help people from all over the world, |
| 1:40.4 | teachers, students, parents, and districts? |
| 1:42.3 | So we found a solution to the problem. We have trained and certified the top teacher coaches from all over the world, teachers, students, parents, and districts. So we found a solution to the problem. |
| 1:44.5 | We have trained and certified the top teacher coaches from all over the world. And our |
| 1:49.6 | coaching directory is filled with the best teacher coaches to uplevel not only your teacher |
| 1:54.4 | business, but any and everything you can think of related to the classroom or related to |
| 1:59.9 | education in general. And the best part is |
| 2:02.0 | these are educators and they understand the unique and often overwhelming demand on your daylight |
... |
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