Use this Exact Photo Strategy to Increase your Revenue and Attract Thousands of Ideal Clients, with Guest, Brodie Pierson, Famous Brand Photographer and Expert Content Creator EP185
ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset
Tiffany Carter
4.9 • 1.9K Ratings
🗓️ 16 March 2020
⏱️ 48 minutes
🧾️ Download transcript
Summary
Instead of asking yourself if your feed is pretty and perfectly curated, you should be asking yourself, "will this image convert into cash?"
Recently one of my clients who is an aspiring Wellness Coach was holding herself back from going ALL-IN on her business because she didn't have fancy edited photos for her feed. I got all fired up and said, "screw the pretty, that shiz is played out, let's focus on branding that brings in the money!"
Yes Polly the Influencer has a beautiful dream-like feed with photos of her frolicking on beaches across the world (in skimpy white bikini causally holding a celery juice), but that doesn't really matter if you are trying to build a brand. If your images are just pretty and they don't help anyone or make any money, then you have a glorified hobby not a business.
In case you haven't noticed, 90% of my feed contains really helpful, inspiring, and informative infographics….the high vibe "influencer quality" photos of me actually convert significantly lower than the pretty pictures. Now this isn't the case for everyone's brand, but it is for mine.
You have to look at your numbers and see what your audience really wants from you, not just the "likes" but are they generating DM's, applications, purchases, and visits to your website?
If you want to learn how to create images that covert into cash, listen to today's episode with my friend Brodie Pierson. He is an international leader in personal brand photography and content marketing strategy. He helps entrepreneurs create standout brands that SELL through his courses, speaking, and his top rated podcast.
He has crafted brands for thousands of thought leaders around the world including New York Times Best Sellers, women in Forbes, TEDX Speakers, and Best Selling Authors.
Connect with Brodie:
Get Brodie's $197 content course for FREE by sending him a direct message to instagram.com/brodsimages with the words "CONTENT COURSE"
You can listen to Brodie's podcast here: http://bit.ly/brandedpodcastITUNES
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.
Transcript
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| 0:00.0 | Welcome to Project Me, the Project Me, the Podcast, I'm your host Tiffany Carter, the founder of Project Me, multi-millionaire entrepreneur, |
| 0:16.1 | former TV newscaster, money-making expert, female empowerment speaker, and self-proclaimed |
| 0:22.4 | office supply addict. |
| 0:24.2 | My mission is to take the mystery out of making big money. |
| 0:27.6 | Every week on Project Me the Podcast, I'll share success tips, strategies and stories from other entrepreneurs, experts and millionaires, |
| 0:36.3 | showing you exactly how you can achieve your most exceptional life. |
| 0:40.8 | Now let's get to it. Exciting announcement for all of my listeners. I've officially opened my exclusive group, the Project Me, Passive Income Posse, to the public. |
| 0:57.5 | This group is by application only so we can keep the group high vibe and spend our time, energy, and expertise only helping those of you who truly want massive success and impact. |
| 1:08.0 | You get live weekly trainings from me, special guest coaches, and direct access to me and my business partner for all of your questions. |
| 1:16.8 | To learn more and apply, go to ProjectMe with Tiffany.com, click on work with me and select Project Me Possie. |
| 1:24.0 | And of course any questions, feel free to DMossy Project Me with Tiffany Carter. I'm your host |
| 1:41.7 | Tiffany and I'm going to start off today with something a little |
| 1:45.7 | different that I know is going to get your attention because you guys all know I'm all about |
| 1:50.0 | the what? The hashtag facts. So how about these two facts for you? 82% of consumers feel more |
| 1:57.5 | positive about a brand that generates customized and unique content. That's from demand metric. And then another one is |
| 2:06.2 | Color and visual elements |
| 2:08.8 | improves brand recognition by as much as 80% and that's from Forbes. |
| 2:14.8 | So you want people to remember you and think about you |
| 2:19.1 | and have more of an |
| 2:25.0 | increase in revenue, there are some very important things you need to be doing |
| 2:29.0 | visually with your content, with your brand, that will make you stand out and stick out in people's minds. |
| 2:37.0 | So I brought on someone who is fantastic at this on both sides of the spectrum. |
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