4.4 • 796 Ratings
🗓️ 8 September 2024
⏱️ 18 minutes
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The campaign teams supporting Donald Trump and Kamala Harris in the race to the White House are expected to spend a total of more than $10 billion.
A journalist with the CBS network, Larry Magid, explains why most of the money will be spent on political advertising on television.
Professor Natasha Lindstaedt, from the University of Essex explains analyses why spending on American political campaigns continues to escalate.
The marketing expert, Allyson Stewart Allen, explains how the creative teams behind the political messages have learned lessons from advertising products like a new brand of drink.
We also hear from Robin Porter, the Head of Political at Loop Me on how the company’s artificial intelligence is helping to target voters, notably in swing states.
Produced and presented by Russell Padmore
(Image: Voters in Santa Monica. Credit: Getty Images)
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0:00.0 | A historic race to the White House. As a former president, battles against the vice president in the most expensive ever American political campaign. |
0:11.0 | More than $10 billion. Hello, I'm Russell Padmore. And I'm examining why the amount of money spent on advertisements by the team supporting Donald Trump and Kamala Harris will reach a record. |
0:23.3 | You have to buy exposure, and the more exposure you get in a positive way, the more likely |
0:28.8 | you are to win, but it doesn't necessarily mean that the one with the biggest checkbook |
0:33.7 | is necessarily going to be the winner. The strategy for marketing a presidential candidate can be the same as selling a new brand |
0:40.5 | a drink. |
0:41.2 | Whether it's marketing a political candidate or a supermarket, consumer good, you have to be super |
0:49.0 | clear how you're better or different than the competition. |
0:52.5 | And I'll also explain how the Democratic |
0:54.5 | and Republican campaigns are using artificial intelligence to target voters for advertisements. |
1:00.7 | We really like to get into the hearts and minds of viewers and of voters so that when we're |
1:06.8 | delivering ads to them, it's not only the types of ads they're wanting to see |
1:11.2 | and that they'll be most responsive to, but it's also in the platforms they're wanting to see it |
1:15.8 | in. |
1:16.2 | That's all to come in Business Daily, analyzing why billions of dollars are being spent on |
1:21.4 | political advertising in the United States presidential election. |
1:27.9 | 195 and President Dwight D. Eisenhower meets the press. |
1:32.2 | Motion picture cameras join newspaper reporters in the old State Department building |
1:36.0 | for an historic presidential press conference. |
1:38.8 | The first ever filmed in sound by newsreel cameramen. |
1:41.4 | In the mid-1950s, the US leader realized he could use the fairly new medium of television |
1:45.7 | to get his message to voters. |
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