Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jotaka Eaddy.

She is an award-winning strategist, advocate, host and connector who Forbes Magazine describes as the“Olivia Pope of Silicon Valley.” Jotaka is the Founder and CEO of Full Circle Strategies and the Founder of #WinWithBlackWomen, an intergenerational, intersectional group of Black women leaders representing business, sports, movement, politics, entertainment, and beyond who come together within their personal capacities to stand united in support of Black women. She is a proud member of Delta Sigma Theta Sorority, Incorporated.

Company Description *
Win With Black Women (WWBW) is a collective of intergenerational, intersectional Black women leaders from across the nation—spanning business, politics, tech, faith, labor, academia, the arts, and social movements. We come together in our personal capacities to stand united in support of Black women, driven by a shared commitment to justice, equity, and representation.

Our network has grown to over 200,000 members, and our impact spans elections, judicial appointments, and cultural shifts. From championing the nomination and confirmation of Justice Ketanji Brown Jackson to advocating for Black women in the Senate to supporting the first Black woman nominated by a major party for the presidency of the United States, WWBW has grown into a powerful force advancing the leadership, visibility, and policy priorities of Black women nationwide.

Talking Points/Questions *
1. I believe one person can create a wave of change: My mother taught me that you can be a pebble that makes a ripple, that creates a wave, that becomes a tsunami. That belief grounds everything I do—personally, professionally, and politically.

2. I’ve spent my career connecting worlds that were never meant to stay separate: Whether it’s politics, tech, or movement work—my work is about uniting people, building bridges, and turning moments into movements.

3. Win With Black Women didn’t start as a campaign—it started as a declaration: We came together in 2020 to reject a toxic narrative about Black women in power. What started as one call became a community, a coalition, and a cultural force.

4. WWBW is proof that when Black women organize, we don’t just participate—we transform: From helping confirm Justice Ketanji Brown Jackson to pushing for Brittney Griner’s release—we’ve seen what’s possible when we move in unity.

5. WWBW is a force. But it’s also a family: We gather on Sundays. We raise millions. We elevate each other. What we’ve built is bigger than any election—it’s a sisterhood ready to shape the future.

6. The 2024 election changed history—again: Two Black women serve in the U.S. Senate for the first time. That matters. It’s not just symbolic. It’s strategic. It’s structural. It’s overdue.

7. This is a defining moment—not just for the country, but for us: A second Trump presidency threatens our rights, our communities, and our progress. But we’ve never waited for someone to save us. We organize. We show up. We lead.

8. The question is not ‘what now?’ The question is ‘what are we willing to do?’: This moment is asking something of all of us: to vote, to stay engaged, to hold power accountable—not just once every four years, but every day after.

9. Leadership isn’t about position—it’s about motion: Sometimes leadership looks like being out front. Other times, it looks like building space for others to shine. Either way, it’s movement. It’s momentum. It’s power.

10. Connection is my superpower: I’ve built my work—and my success—on authentic relationships. Not transactions, but real trust. That’s how we build lasting coalitions that win.

#BEST

#STRAW

#SHMS

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