Unreasonable Hospitality with Will Guidara

A Bit of Optimism

The Optimism Company from Simon Sinek

Self-improvement, Careers, Business, Management, Education

4.8 • 1.9K Ratings

🗓️ 18 October 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you walk up to someone and say “you’re being unreasonable!” most people would be offended. Will Guidara, however, would take it as a compliment. A renowned New York restaurateur, Will transformed Eleven Madison Park into the best restaurant in the world by reinventing how they offered hospitality....they made it unreasonable. I had a chance to sit down and talk to him about how he learned the power of being unreasonable. This is… A Bit of Optimism.

Transcript

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0:00.0	If you want to stand out in the crowd, it makes sense that you would innovate around the
0:11.2	product you sell.
0:13.1	In fact, that's how all the best restaurants in the world stood out.
0:17.4	They did something different with their food, but that's not how 11 Madison Park became
0:23.8	the best restaurant in the world.
0:26.8	The owner was Wil Gadera, and he thought, what if we apply the same attention to detail,
0:33.1	to service as we do to our food?
0:36.2	When I learned what Wil had done, I realized the power of his thinking.
0:41.2	It went way beyond restaurants and hotels.
0:44.7	His thinking could be applied to absolutely any company that has a customer or a client.
0:51.1	And so I asked him if he would write a book for me, for my imprint, Optimus Impress, and
0:56.3	that's exactly what he did.
0:58.4	He wrote about what it takes to offer unreasonable hospitality.
1:03.9	This is a bit of optimism.
1:07.7	Well, you wrote the book, and I published the book, and I guess I edited it as well.
1:18.2	So I'm very well versed in what you wrote.
1:22.9	But perhaps you can share with people the journey that you came to discover the concept
1:30.1	of unreasonable hospitality.
1:32.2	So I'm a restauranteur.
1:33.6	I spent my entire life working in restaurants.
1:37.0	My dad was in the restaurant business.
1:38.8	My mom was even in the hospitality business.
	...

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