Let's talk about that, right? Identity. I feel like a lot of what you do is helping men and their identity. Big time. So where did this come from? Well, if you look at the baseline of how you and I as men, anyone, any of us operate, we operate from a story. Everything we create is off of stories. What the way you parent is based on stories. The way that you have sex and intimacy in your marriage is based on stories that you tell yourself

What you think is acceptable to make money or not make money or what you can do to make money or whatever the game everything we live in we live in our own little world is driven by a story

You and I play different stories in most of the world. You have different stories about your life than I do.

We have a story about tattoos.

I think tattoos are my spiritual story.

And you're like, I don't put bumper stickers on a Lamborghini.

I color my hair instead.

Exactly.

But again, the only difference is that in our brains, we have a story that we say,

tell ourselves that we believe.

I believe that tattoos are art.

You're like, ah, tattoos are not really my art.

Yeah.

I color my hair.

I'm like, tattoos are my art.

It's a spiritual journey for me.

What's the difference?

A story.

That's it.

And these stories now have my body covered in tattoos

and your body not covered in tattoos.

Yeah.

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