Unlocking the Power of YouTube, Rumble, and Twitch for Brand Scaling | Michael Sartain Saturday Edition E341

The Rich Somers Report

Rich Somers

Business, Entrepreneurship, Investing

5 • 910 Ratings

🗓️ 3 May 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Think social media's rigged? You’re not wrong. In this episode, we sit down with content strategist and podcast host Michael Sartain to unpack the real rules of engagement on platforms like YouTube, Rumble, Twitch, and TikTok—and how to use them to scale your brand without getting banned or buried. We dive into the art of the livestream, the reality behind shadowbans, and why some creators (and messages) get throttled while others explode. Michael breaks down viral content strategy, the dark ...

Transcript

Click on a timestamp to play from that location

0:00.0	on Instagram. Whenever you make a new post, they're going to show your content to 2% of your
0:04.6	followers, 2, 3%, maybe 1%, depending on how good, how viral your video is. You don't want that
0:10.8	2% to be wasted on followers that aren't active or followers that will never buy your product.
0:17.1	That's not what you want. So I actually pay a guy to remove followers from my account all the time.
0:22.5	I've heard you say that.
0:23.2	I would like, yeah, I have 173,000.
0:25.6	I would like to get under 100,000 followers.
0:27.8	Like if you do not engage with me on a regular basis, I'd really like to get you off of my account.
0:32.8	Welcome to the Rich Summers Report where we talk real estate, business and wealth building,
0:37.0	all while keeping it real.
0:38.3	No fluff, no BS.
0:40.0	I hope that you enjoy the show.
0:46.1	There's been a lot of questions about, you know, live streaming.
0:49.8	And actually Cassie Warren, who actually just got on a call today, was asking about live streaming and how that works.
0:57.9	I've personally never done a live stream other than a little bit of IG live.
1:01.6	But I know you do it when you have these panels.
1:03.9	You do it sometimes when you have podcasts.
1:05.9	Talk a little bit about the benefits of live streaming and how you approach it.
1:10.5	Well, YouTube loves it when you do it.
1:12.9	So I get more attention from my live screens organically, just like when Reels first came out.
1:17.7	You know, as people got a lot more likes on Reels, like, and then they did on their photos.
1:22.3	Now it's the other way around.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rich Somers, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rich Somers and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.