High ROI is both good and bad.

What exactly do I mean by that?

Well, when you first get started with direct to selling marketing,

usually most people are not going to spend very much money.

They might only spend $500 a month, $1,000 a month, and so they're not

spending a ton of money and in many cases they may not get a return because they don't

get a deal, right? So if you get no no return then your ROI was zero X which for

those you can't count is zero now on the other hand okay let's say you spend a

thousand dollars and you actually get a deal from it and that deal makes you 20,000 dollars.

Well now all of a sudden you've got a 20 X ROI.

I mean everybody would say man if I could give a dollar and get 20 back I I'm going to just put as many dollars as I can into it, right?

Well, that's actually not what most real estate investors that I found do.

They might go spend $1,000, $2,000 a month, and they might get a deal every single month,

and they never increase their spending.

And so part of that is why I'm saying,

you know, good ROI is both good and bad,

because at some point, you actually don't want a high

ROI if you're currently getting say a 10X ROI on your marketing I'll get

real estate investors who say that they're like Ryan dude I get 10X on my marketing I'm killing it. I'm doing this I'm doing that my first question is well why are you only getting a 10X you should be getting lower because you should be spending more money until you get to the

point where it doesn't make sense anymore, where you start to get those diminishing returns.

And so to illustrate this point, let's say you were spending $5,000 a month and that was producing 50

K of wholesale in your business. I mean that's an incredible return that's a

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