#UnderdogBites: How to Build a Brand (Not Just a Business)

JAYSON WALLER UNLEASHED

Jayson Waller

4.8 • 1.5K Ratings

🗓️ 16 August 2021

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many confuse the difference between a business and a brand A business is your foundation, your product and the services you offer. It’s what your business model is made for. Before you create a brand, you need a business as the starting point! A brand is an emotional connection to that business! It’s the personality behind the business that you are promoting to your audience to get them intrigued in what you are selling or offering. DO NOT RUSH YOUR BRANDING! Building a brand also does NOT happen overnight. This takes TIME! The more your business grows and evolves, you’ll form a much clearer vision of your brand’s voice and identity, that will better resonate with not just your product/service but your audience as well. Links: Follow True Underdog on IG: www.instagram.com/true_underdog Reach out to Jayson directly at [email protected] Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/ Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com Timestamps: 00:53 - It takes time. 01:35 - You Gotta build a brand. 02:59 - Market Everywhere. 05:56 - You have to be the face of your brand and not just a logo. 17:21 - Be aggressive in marketing but patient in results. 18:47 - The Brand should carry value. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Jason Waller here, true underdog podcast and YouTube channel, listen, make sure you subscribe
0:06.1	today.
0:07.1	You can go to iHeartRadio, Spotify, Apple podcast.
0:10.5	You can go to our YouTube channel, true underdog, or you can visit trueunderdog.com and subscribe
0:15.4	to all of it.
0:16.4	I'm Jason Waller here with the true underdog podcast, top three entrepreneur podcasts.
0:34.1	Thank you to all the listeners and the fans out there.
0:37.0	But today's episode is going to be an underdog's bite and this one's special to me is how
0:40.5	to build a brand not just a business.
0:44.0	I get questions all the time like, dude, how did you build your brand?
0:46.9	How did you get this concept to get people to follow you or follow your brand to help
0:51.8	elevate the business and comes down to a few things.
0:55.2	One, it takes time.
0:57.4	You really have to take the stairs.
0:58.8	There's no elevator.
0:59.8	It is one little subscriber, one little follower, one little employee, one little customer
1:03.6	at a time.
1:04.6	There is no giant mass net that gets your brand up there fast.
1:08.3	If there is, I haven't seen it.
1:09.8	It's not what I've built.
1:10.9	I remember in 2015.
1:14.1	Opened up the solar company, we had a small brand.
	...

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