Unconventional Ways to WIN with Rand Fishkin
The Chase Jarvis LIVE Show
Chase Jarvis
4.8 • 641 Ratings
🗓️ 25 July 2018
⏱️ 104 minutes
🧾️ Download transcript
Summary
This week on the show we’ve got serial entrepreneur, marketer extraordinaire and SEO genius Rand Fishkin. Among other things, the guy is an online content legend, having built the legendary MOZ, one of the first online resources / communities helping creators optimize for SEO (yes search engine optimization...aka if you make content, it's helping your people find you on the internet) and now he’s got a new company you’ve gotta know about, and a new BOOK, called Lost & Founder - aimed at helping all of us creators and entrepreneurs find our way. SUCH A USEFUL BOOK.
But even more than the “what” Rand does…it’s the HOW he does it that I find completely extraordinary. Everything, it seems, has been non-traditional. From college dropout to serial entrepreneur. Join us on this conversational journey as we dispel startup culture tropes, ‘best practices' and fight back against “traditional” wisdom.
A few topics from this episode:
* There are three key components to building successful and enjoyable content: build on a medium that you are passionate about, create something of unique value, and put the content where your audience actually hangs out. Sounds easy, but Rand is unapologetic and VERY helpful in guiding us you understand just how to get this right...
* It’s been a recurring theme on this show that taking care of yourself with good habits- sleep, exercise, and not overworking yourself actually lead to your best work. The idea that overworking yourself will lead to success and happiness is misguided at best. Rand has solutions for you.
* The most important things to be tracking from potential clients and followers are not Twitter or Instagram followers. It’s not likes or shares. It’s something else that is a leading indicator to be in control of your business growth on your own terms… the answer? Listen and find out ;)
Enjoy!
Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
Transcript
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| 0:00.0 | Hey everybody, what's up? It's Chase. Welcome to another episode of the show. Super happy to have you back here. God, I love Wednesdays. If you don't know, Wednesdays is when the podcast drops. Of course, it doesn't matter when you listen to it. That's what's refreshing about podcasts. But every Wednesday, if you subscribe, you get one of |
| 0:21.7 | these things in your inbox. And I am super pumped. This is one of my favorite things. All we've to do |
| 0:26.1 | is to record this for you. Not necessarily the episode, but the intro. And I am excited about |
| 0:32.5 | recording this intro because Rand literally just walked out at the door. And my guest, I just kind of gave it away, is Rand Fishkin. |
| 0:40.4 | Now, Rand is someone I've been trying to have on the show for a while. |
| 0:43.1 | He mixes art and science. |
| 0:45.8 | It's just super fresh in my mind right now. |
| 0:48.1 | So my favorite part about this conversation, it was all about winning in very unconventional ways. You know, you've heard the term |
| 0:57.1 | best practices. I just did an air quote right there. Or this is what everybody else does. And sure, |
| 1:02.6 | there's some wisdom to some of those things. But there's actually a ton of wisdom to understand |
| 1:07.7 | when and how to cut against the grain. To when everyone else is zinging, it's your job to zag. |
| 1:14.5 | Part of the, you know, my buddy Tim Ferriss does a nice job of deconstructing, |
| 1:18.5 | you know, what made success for someone else. |
| 1:21.1 | I mean, you find I think there's some patterns that are the things that we need to be doing, |
| 1:24.7 | but mostly it's about being you and being different, |
| 1:28.4 | not just better. That is basically entire central point of my conversation with Rand Fishkin. |
| 1:35.6 | So Rand, if you're new to that name, he started a wildly popular blog way back in the early |
| 1:42.7 | 2000s called SEO Maas. And it was basically unlocking |
| 1:46.4 | what for SEO, what I did for photography. He started telling stories about what nobody knew |
| 1:52.6 | what was happening in what I called the black box of photography. And in Rand's case, it was for |
| 1:57.0 | SEO. But so he uncorked a lot of the mysteries because it really was. |
| 2:01.6 | Like no one really knew what Google was doing. |
... |
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