What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, and welcome back to Founders Journal,

My Daily Audio Diary made public for the world, where every day I will give you the listener a backstage pass into

building Morning Brew to help you think better in order to build better. Today's

episode is all about stacking the recruiting deck in your favor. Let's hop into it.

So as a manager or as a founder, what you quickly learn in the world of business is that the hardest part of building a business is the entire category, the entire bucket of people.

Companies live and die by the quality of their people. Your people are your ideas, your people are your execution, your people are your culture, your people are your communication. And as I spend less time in the weeds as a founder

and more time searching for all-star employees,

I realize more and more how hard recruiting is and how every company in the world

needs to think long and hard about how to gain a competitive advantage around hiring.

And when you think about it, it makes sense, right?

Because oftentimes your best hires in your company

are the hires from the least expected places

or hires that were never looking for a job in the first place and just through

serendipity or networking it ended up that it was the right time in the right place and they decided that your company was the right place to go in an unexpected manner. So here's my plan for stacking

the deck in the morning brew or the brew's favor. I call it Coffee House. It's a working title if you have better names, just let me know.

And my view is this. Rather than looking for the next generation of great media talent,

it's time to bring the next generation of great

media talent to Morning Brew. Let's make hiring and recruiting a two-way

street, not a one-way street. And so as I was thinking about this, I was thinking about what's on-brand for Morning Brew,

and where can we draw inspiration?

Maybe in a way that hasn't been used or thought about for recruiting before, but it accomplishes exactly what we want to accomplish.

And so I drew inspiration from 100 thieves.

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