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How I Built This with Guy Raz

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 4 March 2024

⏱️ 79 minutes

🧾️ Download transcript

Summary

In 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey.

 After diving deeper into the story, Fawn ended up purchasing the farm in Lynchburg, Tennessee where Nearest had taught Jack how to distill; and she began meeting the descendants of both men. She eventually decided the best way to preserve Nearest’s legacy was with a bottle of the best Tennessee whiskey she could make.

 With no background in distilling, she threw herself into the insular world of spirit-making, an industry mostly dominated by white men. In the eight years since Fawn first discovered his story, Uncle Nearest Premium Whiskey has become one of the fastest-growing whiskey brands in the world, and one of the most awarded American whiskeys.


This episode of How I Built This was produced by Liz Metzger and edited by Neva Grant. Research help from Claire Murashima, with music by Ramtin Arablouei.

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Transcript

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0:00.0

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Terms and conditions apply. We're driven by the search for better, but when it comes

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com slash how I built. Indeed dot com slash how I built

1:24.3

terms and conditions apply need to hire you need indeed what happens now what happens now

1:30.5

how will I cope how will I cope? How will I cope? Sometimes you don't want to talk

1:36.0

about cancer, the people you know. You just want to talk to someone who knows

1:41.7

how you feel.

1:43.0

That's why I joined the Macmillan online community.

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