3 syllables that together form a Japanese word derived from merging the kanji characters

for beautiful and taste.

This fifth flavor added to the traditional array of sweet sour, bitter and salty and

founded foods like soy and tuna was first discovered in Japan back in the early 20th

century and eventually traveled across the ocean and into the American consciousness.

And so in 2009 a Los Angeles wine merchant named Adam Fleischman opened a new burger restaurant

in the city's LeBrea neighborhood featuring a signature burger that amplifies the natural

umami and ingredients like beef, parmesan and mushrooms.

The joint became a local hit and six years later has expanded into a chain with two

dozen locations across four states.

Is this upstart so-called creation on its way to becoming the next California pizza

kitchen?

Or is it just a trend fated to be memorialized on an I love the 2010 style nostalgia show?

This week on Do Boys, umami burger.

So it's the doughnut horse!

Welcome to Do Boys, the podcast about chain restaurants.

I'm Nick Weiger alongside my co-host Mike Mitchell.

Hi Mitch.

Hey Nick, how are you?

Oh I'm great.

And it's the spoon man remember?

The spoon man yes.

...