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Welcome to the users information podcast. I am Steve Silverman and every story about

to hear today has something to do with Christmas and that includes the

retro sponsor commercial.

So Joseph Bonnevene and that

includes the retro-sponsored commercial.

Sir Joseph Bonavino was not the type of person that one would think

would make the national news year after year.

Yet early on Christmas morning of 1946, the 39-year-old former Featherway Boxer

closes Brooklyn Tavern, which was located at 423 3rd Avenue. He closed it

for the day and did the same exact thing that he had done for the previous four Christmases.

No, he didn't go to church or head home to his family.

Instead he drove straight to the Bowery Manhattan, which back then was New York City's skid row.

He hopped out of his car at around 5 a.m. and he stopped a half dozen men that were clearly

down in their luck.

After wishing the group of Merry Christmas, Joe placed several crisp new $1 bills into their hands, which really was quite a bit of moolah back then.

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