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The Russell Brunson Show

Uh Oh, The Facebook Slap Has Officially Hit, Yet Funnel Hackers Rejoice

The Russell Brunson Show

Russell Brunson

Marketing, Entrepreneurship, Business

4.8982 Ratings

🗓️ 8 February 2018

⏱️ 9 minutes

🧾️ Download transcript

Summary

What to be aware of with the new "Facebook Slap" and how to protect yourself and your business so you can not only survive, but you can thrive. On today's podcast Russell talks about the recently announced Facebook slap that is going to change everything for direct response marketers. He also reflects on some of what happened during the Google slaps years ago. Here are some of the helpful things you will hear in this episode. Find out what the Facebook slap means and how it will change things for Russell and other direct response marketers. See why Russell has experience with these sort of things and why that makes him well informed and qualified to help others. And find out what you should be doing to get ahead of the game and not be hit so hard with the changes on Facebook. So listen here if you want to find out how to stay profitable despite all the changes coming to Facebook. Transcript - https://marketingsecrets.com/blog/uh-oh-the-facebook-slap-has-officially-hit-yet-funnel-hackers-rejoice Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Uh-oh, the Facebook slap just happened,

0:02.5

and now you gotta get a funnel.

0:04.6

Welcome to Marketing Secrets Podcast.

0:06.4

So the big question is this.

0:09.9

How are entrepreneurs like us who didn't cheat

0:12.3

and take on venture capital,

0:13.8

we're spending money from our own pockets?

0:16.2

How do we market in a way that lets us get our products

0:19.0

and our services and the things that we believe

0:20.8

in out to the world and yet still remain profitable.

0:24.9

That is the question in this podcast will give you the answers.

0:29.0

My name is Russell Brunson and welcome to marketing secrets.

0:36.5

All right, everybody, I've been prophesying of this for so long, so long.

0:42.3

And for those who are new, the newbies who will have been online for a year or two years or five years or eight years, I wanted to give you a history lesson.

0:48.4

So, the networks, they don't like you or me. Guess what they like? They like money from big brands who don't know them, who just write big checks and don't, um, we have big, huge marketing budgets and don't care if they're profitable or not. People like us who care about a direct ROI, us, direct response guys, they don't like us very much, but they, they, um, they endure us for a little while, um, because it was what builds their platform and then they

1:12.0

smash us. So what's happened to Google. Back in the day, they were awesome, then they smashed us. That's what happened to every platform, since I've been around for now 15 years, that you've probably heard of, the Google Slap, and then the other Google Slap, and then the other Google Slap, and then this and then

1:26.5

and I kept warning people.

1:28.5

I'm like,

1:28.8

don't put all your eggs in Zuckerberg's basket.

1:31.3

Zuckerberg's basket

1:30.4

Zuckerberg doesn't care about you and I've been talking about that in fact I did a whole presentation

1:36.0

at Funlinking Live about that last year but it's happening the Facebook slap has officially

...

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