Welcome to the Unstoppable Entrepreneur Show. 20 minutes or less of PowerPak

strategy to disrupt your thinking, elevate your mindset, and help you scale

your sales online. I'm Kelly Roach, former NFL cheerleader and fortune 500

executive, turned eight figure entrepreneur. Let's go.

Alright, good morning. Good morning. Today we are talking about relevancy. We are

talking about how do you stand out? How do you find that red ocean in just an

oversaturated market that is just being infused every day with thousands and

thousands of people that say what you do? How do you stand out? How do you create

relevancy in this crazy online world that we live in without doing things that

are out of integrity for you, right? How to authentically leverage your message in

a meaningful way that has your ideal dream clients magnetized to you and your

brand. So number one, certainty from you is the number one thing that is going to

create certainty in your audience, okay? So when someone engages with your brand,

when someone's following your brand, their default position is they are uncertain.

They want to gain more certainty. They think you know something about something

that they would like to know more about and they're trusting that by engaging

with your brand, they're going to be able to close that gap. Now a lot of brands

create uncertainty in their market without even knowing it. How do we do this?

Constantly changing the focus of our product or program. Constantly changing

the niche that we focus on. Constantly changing our flagship offer and who it's

for and what it does, right? Certainty in you creates certainty in them and in

order to really stand out in the market, demonstrating clarity and certainty

...