Welcome to the Unstoppable Entrepreneur Show, 20 minutes or less of PowerPac strategy to disrupt your thinking, elevate your mindset, and help you scale your sales online.

I'm Kelly Roach, former NFL cheerleader and fortune 500 executive, turn 8 figure entrepreneur. Let's go!

Welcome back. This is the Unstoppable Entrepreneur Show, and I have with me today the amazing Rachel Cook.

Rachel, how are you? Thanks for joining me on the show today.

I'm good. Thank you so much for having me, Kelly.

I am so happy to have you here, and we are going to talk about a topic that is relevant to our entire audience.

Say, Rachel really helps entrepreneurs escape the trap of property by helping them to understand where to focus their productivity, and to keep them out of those traps that keep entrepreneurs stuck, and we all need these reminders to get out of our own way.

So Rachel, I would love for you to start by tying a little bit about your story, your business, give a little bit of background so people can know who you are, and then we'll dig into some tips and strategies that are going to help our listeners.

Perfect. So I started my career as a small business consultant. I went straight from my MBA program into the consulting world, which is kind of the typical MBA path, right?

And in the process, I managed to get myself completely burned out. The typical consulting world is you start, they basically grind you to death 80 to 100 hour weeks.

You're never home. You're living out of your car. You're constantly going everywhere. And I realized that wasn't what I wanted to do.

What happened though was when I took a leave of absence because my burnout was so bad, I ended up on a yoga mat and became great friends with my yoga teacher who said, Rachel, I need help with my small business.

Do you think you could help me? And it was a light bulb moment for me because up until that point, I had been working with small businesses in that they were

under 200 employees, but they were actually quite large. They were multi-million dollar companies, and they had access to consulting companies.

So our own or operated businesses did not in the late 2008, 2009, 2010, they didn't have access to consultants with my type of background.

So that was my light bulb moment that, oh, I can help these entrepreneurs who are running businesses I really care about that I really believe in.

And help them become more profitable. At the same time, I started my family. I launched my business and six months later, Fena, I was pregnant with twins.

So I quickly had to kind of find alignment with the ease I needed as a brand new mom of newborn twins and the ambition I have, which is to make a huge impact in the world.

So fast forward all of this time, since 2008, I've only worked 25 hours a week consistently. And as I've shared more of that story, I've heard from more and more women entrepreneurs who are saying, I'm working 60, 80 hours a week.

I'm still not making enough money. So I'm struggling with the entrepreneurial poverty of not enough revenue, the entrepreneurial poverty of not enough energy to do the things I really want to do.

And the entrepreneurial poverty of not enough time, I feel like I'm always playing catch up and I'm never actually getting ahead in my business.

So I started teaching all the women entrepreneurs I was working with, how they could not only set up their business to be more profitable, but do it in a way that allowed them to actually enjoy the rest of their life and not feel like they were waiting until retirement to enjoy it.

...