UES 593: Marketing with Your Moral Compass
The Kelly Roach Show
Kelly Roach
4.9 • 964 Ratings
🗓️ 12 October 2020
⏱️ 24 minutes
🧾️ Download transcript
Summary
Caring is the centerpiece of your next great breakthrough.
Your moral compass is what makes your marketing matter.
Marketing with your moral compass can set you apart from your competition.
Get determined to lead and fill the gap in your industry. Your convictions and morals are unique; use that uniqueness to your advantage.
In today's episode, I share a strategy I have used since the beginning of my business. It's all about caring more. Marketing with your moral compass allows you to lead with your intuition and create a relationship with your audience. Your industry is looking for you, and this is what conviction marketing is all about.
Looking to uplevel your marketing strategy? Listen to this episode to learn how to get ahead.
For more business tips and strategies, follow along with Kelly:
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Transcript
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| 0:00.0 | Welcome to the Unstoppable Entrepreneur Show, 20 minutes or less of PowerPacked |
| 0:08.2 | strategy to disrupt your thinking, elevate your mindset, and help you scale your sales online. I'm Kelly Roach, |
| 0:15.4 | former NFL cheerleader and Fortune 500 executive turn eight figure entrepreneur. |
| 0:20.4 | Let's go. Hey, hey everybody, welcome back to another episode of the Unstoppable Entrepreneur show. |
| 0:29.0 | Super pumped to be here with you guys. |
| 0:32.0 | So today we're going to talk about how your moral compass is what truly will make your marketing matter. |
| 0:39.0 | And talking about moral compass in conjunction with marketing might seem a little cry but I'm |
| 0:45.3 | gonna really make that connection for you today and I believe that if I can get |
| 0:51.0 | this message out in the market, |
| 0:52.5 | especially to my community, knowing who you guys are |
| 0:55.5 | and what your value system is already. |
| 0:58.0 | I think that creating success as a business owner |
| 1:02.0 | can be so much easier and so much more intuitive and |
| 1:06.4 | simpler when you understand what I'm about to talk about here today. |
| 1:10.8 | It also is going to create an incredibly unique |
| 1:13.8 | differentiator for you in the market and I believe that it's going to |
| 1:17.6 | allow you to stand out and it's going to ultimately help you to rise to be the undeniable leader in your space if you play this over the long term. |
| 1:30.0 | So what do I mean about your moral compass being what makes your marketing matter? |
| 1:36.0 | Well here's the thing, you know, anyone can slap together some Facebook ads and |
| 1:41.2 | Instagram story, a landing page, a launch even, a course, a program, right? |
| 1:48.1 | We all know that in the online business world today, the barrier to entry is zero. You can be in business in 30 |
| 1:55.6 | seconds and within a matter of moments you can set up a Facebook ad to market |
... |
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