UES 590: Conviction Marketing: 5 Steps to Becoming a Category of One
The Kelly Roach Show
Kelly Roach
4.9 • 964 Ratings
🗓️ 2 October 2020
⏱️ 30 minutes
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Summary
Conviction marketing has been our theme for 2020 here at the Unstoppable Entrepreneur.
Your convictions make you unique.
Your convictions will catapult you to a category of one in your market.
The extra mile is never crowded.
In today's podcast episode I let you in on the 5 essential steps to catapult your business to a category of one. There is a key difference between conviction marketing and how-to marketing. You need to illuminate your beliefs and create a compelling vision for your customers. You are a unique person. Use your unique beliefs to set yourself apart from the crowd and step into the role of trusted advisor.
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Transcript
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| 0:00.0 | Welcome to the Unstoppable Entrepreneur Show, 20 minutes or less a power-packed strategy to disrupt your thinking, elevate your mindset and help you scale your sales online. I'm Kelly Roach. Let's get |
| 0:16.1 | started. Hey, hey welcome back. This is another live episode of The Unstoppable |
| 0:22.1 | Entrepreneur Show. I am Kelly Roadshire host and |
| 0:25.1 | thank you so much for tuning in every single week so that we can help |
| 0:28.6 | entrepreneurs around the world, elevate and breakthrough to become a category of one leader. |
| 0:36.0 | In today's episode, we are continuing |
| 0:39.0 | with the theme of conviction marketing. |
| 0:42.4 | It's really been the theme of 2020. of |
| 0:44.0 | 2020 and you know we had no idea that this year would bring what it did when we selected this as the |
| 0:50.1 | focal point of the year but boy am I glad that we did because more than ever as entrepreneurs, |
| 0:56.9 | as leaders, we need to be grounded in our convictions. We need to make sure that we know and understand what it is that we believe, |
| 1:07.6 | what makes us special and different, what makes us unique and category one in the market because we can't have our clients, our prospects, the people that |
| 1:17.9 | were here to serve, believe this about ourselves unless we know this to be true for ourselves. So my role in this |
| 1:26.3 | process with you is to really help you guys be able to understand how to |
| 1:31.5 | catapult your business to become category of one, how to articulate those big |
| 1:37.6 | differentiators that are going to allow you to elevate and outperform your peers and competitors to really place yourself in this position of being peerless. |
| 1:49.0 | And what that means is there's no apples to apples comparison with who you are and what you do. |
| 1:56.0 | We literally want to help you guys put yourselves and your business on such a level of |
| 2:01.8 | world-class brand that there is no comparison. |
| 2:06.0 | And this is the best and most important and powerful long-term strategy |
| 2:11.0 | that you could possibly have for the scalability and growth of |
| 2:14.8 | your business through all different cycles of economic changes, platform changes, market |
... |
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