What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, and welcome

back to Founders Journal, My Daily Audio Diary made public for the world, where every day I will give you the listener a backstage pass into

building Morning Brew to help you think better in order to build better.

And today I'm going to take you through two lessons that I've learned during Morning Brews two-day off-site.

Let's hop into it. So I want to just set the stage quickly because in yesterday's

episode I didn't outline for listeners what the offside is.

So at Morning Brew, we have a senior leadership team.

The senior leadership team includes all of the different heads of departments from product to people, to growth content to sales and we do off sites a line on the biggest priorities and issues for the business.

Each year we do a two day off site, so once a year we do a two day off site and the things we talk

about in the off site include our quarterly goals from the previous quarter to look back on them and say

did we meet these goals did we not why or why not what are we thinking for goals for the coming

quarter what are the biggest issues we're currently facing as a business, what is our one-year plan, our three-year plan, our five-year plan, and then we also go through things like vision, values, purpose, etc.

So the first day of the annual two day off site

is around calling out big issues

and realigning on what our vision and our values are.

And so the purpose of this is we get all of our biggest issues

down on paper the first day.

And then the second day is focused on talking

through these biggest issues, having action items around the biggest issues, and also establishing our company goals and our individual goals for the coming quarter.

You'll hear me from time to time use the language,

rocks.

That is what we call our goals.

...