Two Crucial Lists | Mindset Monday
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 22 January 2024
⏱️ 2 minutes
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| 0:00.0 | So one of the things that I'm stressing to people right now is like in professional sports |
| 0:06.9 | One of the things that really separates you know a mediocre team is the number of times they run plays at work and the repetition to practice |
| 0:15.6 | the rehearsed the drill of running effective plays so when I look at a top |
| 0:20.9 | producer when I look at a brand new agent top producer I said it was very simple what |
| 0:25.2 | place do you run that generate listings like what do you do like you know you hike the ball |
| 0:31.4 | that's you know we do the marketing piece we run the Facebook ad we follow up on the |
| 0:36.2 | lead and we converted this percentage that's a play that you run that works so when I |
| 0:41.4 | start asking people top producers new agents and you |
| 0:44.2 | know everybody in between to really begin to articulate and write out and and you |
| 0:49.8 | know list out all the things you do in your business that work, it's really powerful. |
| 0:55.0 | But I find that most people struggle with it. |
| 0:57.0 | Then I ask them this, what place do you run that you know don't work? |
| 1:01.0 | Like what do you know that you do that doesn't work? Like I know running |
| 1:05.0 | online ads and not following up on a lead in under five minutes or better yet, like |
| 1:10.1 | calling the customer while they're still on the website, |
| 1:12.9 | like waiting an hour and a half doesn't work. |
| 1:16.6 | Having sales people on your team |
| 1:18.3 | where you're spending money and you're giving them leads |
| 1:20.6 | and they're not converting, |
| 1:22.2 | but you didn't take the time to train them that |
| 1:24.4 | doesn't work. What if you wrote down all the things in your business that you |
| 1:27.9 | know work and all the things you know in your business that don't work. |
... |
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