TWiB: First Whiskey warehouse using KRAX, Sazerac wins trademark dispute against Liv Golf , High West releases its annual cask strength
Bourbon Pursuit
Bourbon Pursuit
4.8 • 928 Ratings
🗓️ 16 January 2026
⏱️ 30 minutes
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| 0:00.0 | It's this week in bourbon, and let's see if we can hit on any rules of thumb. |
| 0:13.0 | And here's our headlines for January 16, 2026. |
| 0:16.5 | Whiskey House has finished its first warehouse using the KRAC systems. |
| 0:20.9 | Zazirac wins an initial trademark lawsuit against LivGolf, and High West is releasing its annual |
| 0:26.1 | cask strength bourbon. With that, here's a quick word from our partners. |
| 0:43.6 | Everybody, welcome back to this week in Bourbon. |
| 0:45.3 | Ron, you ever heard of the rule of thumb? |
| 0:46.9 | I have heard the rule of thumb. |
| 0:50.0 | Tell me, please tell me where it originates from. |
| 0:52.2 | It's a little gruesome, to be honest with you. |
| 0:53.7 | So cut your thumb off? |
| 1:03.9 | Well, no, but actually in the 1700s in the United Kingdom, a law was passed that allowed men to punish their wives as long as they used sticks, no wider than their thumb. |
| 1:09.3 | And this idea was remembered, and it eventually gave birth to the rule of thumb. |
| 1:10.2 | Oh, wow. |
| 1:10.8 | Yeah. Crazy, wow. Yeah. |
| 1:11.9 | Crazy, right? |
| 1:29.3 | Because that wall continued into my childhood when my kids, my dad. My dad, no, I'm kidding. Did he, are you one of those people that grew up in the backwoods? He'd be like, go fetch your own, what do they say, like a. Your own stick. Yeah, whatever it is, so you can go get beat with it. No, but I did have my own paddle hanging in my room. |
| 1:30.2 | Did you really? |
| 1:30.5 | Yeah. |
| 2:40.4 | And it got used, so. Like it was a constant reminder. You had to look at it. Exactly. Oh, my gosh. That's, that's, I mean, Ryan, I've been through some traumatizing stuff, but the fact that you have to sit there and look at the weapon that as you sleep at night, I mean, that, that might have something like a little deeper in your, in your conscious you might have to talk about on a, to a therapist one day. No, I got deeper issues. Deeper, okay. I'm sure you dealt, didn't you have a fraternity paddle or something? Well, I did, but I, I wasn't beaten myself or my kids with it. That was, that was, that was something that you're not allowed to talk about for. I don't know if you're beating. I was beating. I was spanking. Yeah, you're getting your switch there. That's why I'm so tough and, you know. Is that what it is? Mentally tough. Okay. Sounds good. Well, we pulled another bottle here to be able to talk about today. You know, speaking of High West being in the top of the news there. Let's go ahead and let's bring another old bottle of High West that I hadn't been able to pull out yet. Yeah. You go ahead and talk about it. I'm going to keep focusing the camera. Yeah, there's bald and bonds. So this is exciting because this means that it's actually coming from Park City in the high west distillery. So typically they've sourced from MGP, probably Bartsdown Bourbon |
| 2:47.3 | from their run with constellation. But yeah, so this is their bald and Bon, which is obviously a minimum of four years, but it says we typically go longer. And good. Four years old, 100 proof distilled in the fall. So, yeah, I'm excited. Try their own distillate. Does it is that what it is? It's their own distillate. It doesn't say distilled in Indiana. |
| 3:07.7 | No. |
... |
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