TV falls below 50 percent of all U.S. viewing for the first time

WIBC 9AM-Noon Podcast

WIBC

News

4.6 • 1.2K Ratings

🗓️ 16 August 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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0:00.0	It's falling below a major milestone for the first time.
0:07.0	1135.
0:08.0	It's Kendall and Casey on 93WIVC.
0:10.0	We're talking about TV viewing.
0:13.0	Yeah.
0:14.0	Fell, what?
0:16.0	Less than 50% of viewing is traditional TV.
0:21.0	Yeah, so if you take broadcast and cable, Wall Street Journal had this article and I think
0:28.0	cable is now something like 29% and broadcast over the air television is now 20%.
0:35.0	Together, those make up public school math participants here, but under 50%.
0:40.0	I think it's very close.
0:41.0	I think it's something like 49.6.
0:43.0	49.6.
0:44.0	Okay, perfect.
0:45.0	Yeah.
0:46.0	And so that means the now the majority of viewing is essentially streaming based content.
0:54.0	Yeah.
0:55.0	And I think this is a great example of how, and you know this because you've been in management
1:03.0	on the radio side for years, but you also worked in television.
1:07.0	When you have something that is governed period, much less overseen by the federal government,
1:15.0	you have to move in a very clunky, or you're forced to move in a very clunky, slow type of response.
1:24.0	It's the same thing that happened to a lot of terrestrial radio in the mid 2000s when
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