Turning Three Emmy Awards and Two Decades into a Thriving Public Speaking Business with Kathryn Janicek, Founder of Kathryn Janicek Productions

Dear FoundHer...

Lindsay Pinchuk

Entrepreneurship, Small Business, Bobbi Brown, Careers, Female Founder, Entrepreneur, Pivot, Ceo, Marketing, Business Owner, Business, Women In Business, Foundher

5 • 854 Ratings

🗓️ 31 January 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“It’s not going the extra mile, it’s doing the job,” says Kathryn Janicek, 3-time Emmy-winning media and public speaking trainer. With more than 20 years of experience as a former TV executive, producer and spokesperson, Kathryn helps clients better connect with their audiences more effectively online, on-air, on stage, and in videos. In 2015, she founded Kathryn Janicek Productions, where as a training consultant, she helps her current clients–including Fortune 50 executives, pharmaceutical companies, startups and entrepreneurs–prepare for successful media appearances. Come in and meet Kathryn!

Top takeaways from today’s conversation:

Start your service-based business by following demand.
Figure out what you don’t want to do and follow the one thing you love to do. That is when everything comes.
Show up and do the job to the best of your ability. That is how you get the jobs and the clients.
The biggest struggle is making sure you remember the value in what you bring.
People do business with people, not logos or names. Show your personality; build your connection.

Quotes

• “I don't want to say ‘go the extra mile’ because it's not the extra mile. I just do the job, and I don't stop until the job's done. That's how you get success. (32:21-32:36 | Kathryn)

• “People do business with people, they don’t do business with a logo or company or name.” (42:36-42:43 | Kathryn)

• “I could not go after the kind of business that we're going after right now if I didn't have a strong team.” (21:26-21:32 | Kathryn)

• “I really had to follow one path. And that's when honestly, that's when more and more clients started coming. That's when our margins were much, much better. That's when our gross revenue really just started doubling every year, when I focused on one thing and that was media and public speaking training.” (13:58-14:17 | Kathryn)

Connect with Kathryn Janicek:

LinkedIn | http://www.linkedin.com/in/kathrynjanicek

Instagram | http://www.instagram.com/kathrynjanicek

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Transcript

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0:00.0	Dear Founder, as you know, there's no blueprint for entrepreneurship.
0:07.0	You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything
0:11.9	that you do.
0:13.0	But without a doubt, the journey is worth every single second that you put into it.
0:18.1	I'm Lindsay Pinchuk, host of the Dearer Founder podcast. I say this because I've
0:22.7	lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly.
0:29.3	I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things
0:35.6	starting, growing, nurturing, and in some cases, even
0:39.2	selling a business. Together with some of my closest contacts, I'm here to help you find your
0:44.1	own success, whatever that means to you. The ride as a founder is the ride of your life. So come on
0:50.2	and join me for another episode that will get you one step closer to reaching your own founder goals.
0:57.4	Welcome back to another episode of Dear Founder.
1:00.4	I'm your host, Lindsay Pinchuk, and for those of you who are new around here, I started a business back in 2010 with a $500 investment.
1:07.7	I grew that business to reach 3 million users per month across multiple platforms
1:12.1	and generate seven figures in revenue for six years straight. I grew this business through
1:17.0	partnerships with Target, Nordstrom, The Honest Company, and hundreds of other brands. This was all
1:22.7	before I led my company's acquisition to a large agency holding company in 2019.
1:32.7	Two years later, I exited that company with one goal to support other female founders and business women through their own entrepreneurship journeys.
1:36.1	Dear founder is my twice weekly letter to you, the incredible women in our community,
1:41.1	to do just that.
1:42.6	On Tuesdays, you'll hear me interview and share the stories and
1:45.5	advice from some of the most successful female founders of our time. And on Thursdays, you'll hear
	...

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