Hi, Carl White here and welcome to another episode of Loan Officer Freedom.

Hey, this is the podcast where we know the market, while interesting, doesn't really matter. It's your marketing that dictates how many loans

you close not what the market's doing knowing about the market's interesting but it's

doesn't it doesn't it doesn't it doesn't it doesn't it shouldn't have anything to do with how

many loans you're closing so anyway hey I wanted to share with you something that came up at a recent

conference one of the I just got back from speaking at one of the state

conferences by the way if you can ever like the state conferences I think I'm

going where am I going next I think I'm

going next to the Ohio lenders association up there if I remember right

awesome group of people anytime you have a chance to help those people out

boy they're these state associations they're really good people and thanks to them that we still

have an industry to come back to. So they're fighting for our rights and they're on our side

with the lobbyist in Washington. So anyway, I just come off stage and a really nice loan officer

came up to me and asked, hey, Carl, should I be marketing to renters at apartment complexes?

And that's a great question, right? Great question. So let's talk about that for just a minute.

So here's what I shared with her. I told her, like, the biggest challenge when you target renters is that you have no idea when they're ready

to buy.

And that creates a two-step uphill battle.

So number one, you have to convince them that buying a home is the right move.

That's kind of a duh thing most of the time, they're going to be there for a while.

So you've got to convince them that buying a home is the right thing to do. And then step two, you have to convince them that you're the lender they should work with.

Now, I don't know about you, but like, that's a lot of convincing.

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