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Podcasting Made Simple

Turning Listeners into Customers Using Email Marketing | Liz Wilcox

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 28 May 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

Send Us a Text Message Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be! In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281 Chapters 00:00 Introduc...

Transcript

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0:00.0

You're listening to Podcasting Made Simple.

0:04.0

Can I tell you about the absolute, like, craziest story I have about my entrepreneurship journey?

0:13.8

Okay, so it was back in 2019 and I finally decided to do the thing, right?

0:22.0

Create an online course and launch it.

0:24.8

Sure, I had launched some smaller products before I'd hosted a couple digital summits,

0:29.6

but I never actually created a digital course.

0:33.5

So I did the thing.

0:34.5

Every marketing guru and their mother tells you, I created the course.

0:39.2

Now, I did the typical waitlist thing.

0:41.9

Hey, if you're interested, click here, join the wait list.

0:45.1

I had 141 people on my wait list.

0:48.9

When I finally launched it, again, I did the very typical Monday through Friday,, open closed cart, and by the end of my cart closed day, I had made, you guessed it, 141 sales. Or maybe you didn't guess it, because I don't know, I'm not very good at math, but that math is pretty simple. That's 100% conversion rate.

1:12.9

Now, how the heck did I do that? Well, what's up? My name is Liz Wilcox, and I actually teach people

1:21.2

email marketing. That digital course, nothing to do with marketing at all. It was an RV

1:27.3

maintenance course, and that was

1:29.9

what I did at the time. I was an RV travel blogger. I was traveling the country with my family,

1:36.8

and I realized through a few years of email marketing that my customer's number one issue was the maintenance of their

1:47.9

RV, the maintenance of their vehicle. So I created that course. I created the wait list,

1:53.0

and I was able to convert like that. So how the heck did I do that? As you can imagine, I was

2:00.1

pretty floored. I couldn't believe that every person

2:04.5

that indicated interest actually purchased my product. So I started doing some digging into my own

2:13.2

business. What was working compared to, you know, what the experts say, hey, you might convert

...

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