You've got to be open to just calling people and ask stupid questions.

You have to be okay with asking stupid questions.

I've had so many people say no to me.

That drive for curiosity always elicits ideation, new product ideation, new concept ideation, which really

is how some of the greatest companies in this world exist today, right? Okay, dude, let's just dive right into it.

Okay, let's just dive right into it. Okay, let's just get into the juice, the sauce.

If you are interested in having your own physical product brand,

this episode is for you. I ask Mike the juicy questions about

building soul and how did we have this idea four years ago in my kitchen that was

kind of a joke. I was like should we turn this

into a business and now four years later four and a half years later we've built this

eight figure wellness brand and it's just it's it's mind-blowing but I want to share how that happened I want to be

extremely transparent about the good the bad like what the heck did that take?

Side note, I am not the CEO of Soul.

Mike is the brains and the blood sweat and tears

behind Soul.

I am what I call the chief fun officer, the CFO.

We couldn't find a proper title for me

because I have my hands in a few different things

when it comes to soul, mainly the community and the content creation.

I consult and advise a lot when it comes to the marketing, the branding, community

management, our influencers, that's what I love to do. That's really my zone of genius. I definitely do not shine and by do not shine I mean I

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