4.7 • 5.1K Ratings
🗓️ 7 August 2024
⏱️ 59 minutes
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| 0:00.0 | Hey everybody, welcome to another episode of Impact Theory. |
| 0:03.3 | I am here with somebody I find utterly fascinating. |
| 0:05.6 | His name is Martin Lindstrom. |
| 0:07.2 | Martin, welcome to the show. |
| 0:09.3 | Thank you and thank you for inviting me. |
| 0:11.2 | Dude, thank you for coming on. |
| 0:12.4 | I am really fascinated with how you think. |
| 0:14.6 | I think there's two big things |
| 0:16.2 | we're going to talk about today, |
| 0:17.6 | and that is obviously the core topic |
| 0:19.7 | of your new book, Ministry of Common Sense. |
| 0:21.3 | We're going to talk about Common Sense. But the thing that I didn't see coming that I want to start with is how insightful you are around disruption and how people can leverage that. But before you tell us that, give us like a quick snapshot. |
| 0:35.9 | You are so hard to encapsulate. I'm curious to see how you explain yourself. |
| 0:50.4 | And I explained myself as a very curious person which are always challenging things around myself. I'm very observant and that means I see small details most people don't see and I see huge |
| 0:56.7 | opportunity in them all the time and once I fall in love with one of those small details |
| 1:01.7 | I run like hell until it become real. |
| 1:05.0 | And right now it seems like your primary focus is twofold. |
| 1:08.4 | You're obviously a best-selling author multiple times over, |
| 1:10.6 | but you're also a very active consultant for some of the biggest |
| 1:13.7 | companies on the planet. So just to give people a little bit of context in terms of |
| 1:17.4 | how much time you spend in people's homes watching consumer behavior sort of in the wild, which I find really |
| 1:24.9 | interesting, and then taking those little observations and writing about them. |
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