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Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily. Happy Thanksgiving, everyone.

There are a few things that most of us associate with this

special day, turkey, stuffing, cranberry sauce, football, and, as always, leftovers. And so on this

holiday, we turn our attention to one of the legends of leftovers. Yes, Tupperware. Last week,

the 73-year-old company popped up what it's calling an immersive store in New York City.

Tupp Soho, as it's called, will only exist through December 22nd, so now's your time.

The store blazing with bright red, green, yellow, and blue walls is designed to catch the eye of photographers. Like most pop-ups,

it's intended as much for social media as it is for human traffic. It features Tupperware as art.

Products the company describes as museum-honored and award-winning. The first of its kind, the store

marks a broader fundamental shift for Tupperware. Sales have been flagging and shareholders have been pushing Tupperware to, well, join the 21st century. Not long ago, the idea of disrupting its long-standing sales strategy, the iconic Tupperware party would have been unthinkable. But with pressure to increase sales, the company has

bowed to the inevitable and finally made some of its products accessible directly to the public with a

...