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Music lines in stores, subject to availability ends 14th of February. It's Tuesday, August 30th, 2022. I'm Jackson Bird today. The surprising history of how kale

became so popular, so quickly back in 2014, and how both Pizza Hut and Chick-fil-A

were partially responsible, but not because they actually had kale on their menus.

It's a tale of lawsuits, publicity campaigns, bloated markets, and one very big kalespiracy. Here's some cool stuff for your ride home.

These days, we're long past the dogma of the food pyramid that simply told us two to three

servings of fruits and three to five servings of vegetables per day were all we

needed. Now, to stay healthy, we're told to specifically incorporate legumes, dark leafy greens,

whole grains, and cruciferous vegetables. One of the best foods you can eat on a regular basis,

we're told, is kale. But that wasn't always the case.

According to a U.S. Department of Agriculture report from 2014, farmers produced 60% more kale

in 2012 than they did in 2007. The early 2010s seems to be the tipping point when kale

went from a rare health food, not many non-farmers or non-health nuts had heard of to being recommended everywhere and incorporated into most restaurants menus.

I was reminded of this curious phenomenon when a friend shared a TikTok with me that is currently blowing up online.

Made by TikToker Weak Ankle Blake, it reveals that until the year 2012, the largest purchaser

of kale in the United States was Pizza Hut, and not because they sold it on any of their menu

...