It is Wednesday, November 12th.

A detail in the most recent earnings report from Fox caught my eye.

To be, that's Fox's free, ad-supported television platform, or fast channel, as they're known.

It's now profitable.

In fact, its revenue growth shot up 27% and viewing time was up 18% last quarter, according to Lockman Murdoch, the CEO.

And profit margins, he says, will now be in the 20 to 25% level.

That's pretty big, and it's a change from last April when we had the CEO of To Be on the

town, and I grilled her about this very issue, the path to profitability and ad-supported streaming,

which we all know is the North Star now for these media companies. They're all struggling to

compete with YouTube and Netflix and get real money out of these services.

Tube is now up to 2.1% of all viewing on connected TVs, according to Nielsen, ahead of Paramount Plus and Pluto

combined plus Peacock and HBO Max. It helps that it's free, of course, so it's not the same

business model as these subscription platforms. A lot of it is licensed content, old shows on a revenue

share model. And increasingly, though, it's doing originals. Platform just announced a partnership

with Kevin Hart's company, and this morning they set new deals with YouTubers like Kev on

stage and Big John, Dan and Raya. No, I don't know who those people are, but they are big on

YouTube, and they are sort of second-tier creators with highly engaged followings, that To Be Things

can bring people to the

platform. But they start watching other stuff and generate time spent and grow the 100 million

monthly active users at the platform boasts. So it's a good time for a Tobey check-in. We've got

Anjali Sued, the CEO, back on the show. Today, it's how Tooby became profitable, the new

creator push in the state of play in

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