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Forbes Daily Briefing

Trump’s TikTok Deal Seems Like A Repackaged Version Of The One The Biden White House Rejected

Forbes Daily Briefing

Forbes

Careers, Business, News, Entrepreneurship

4.612 Ratings

🗓️ 2 October 2025

⏱️ 5 minutes

🧾️ Download transcript

Summary

The Trump Administration appears poised to accept a set of terms similar to Project Texas, a ByteDance proposal that the Biden administration felt perpetuated an unacceptable risk to national security.

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Transcript

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0:00.0

Here's your Forbes Daily Briefing bonus story of the week.

0:05.0

Today on Forbes, Trump's TikTok deal seems like a repackaged version of the one the Biden White House rejected.

0:13.5

After years of unsuccessful negotiations, TikTok's Chinese parent company, Bite Dance, appears to have finally found a White House it can

0:21.4

sweet talk. The tech giant seems poised to retain control over a number of TikTok's core

0:27.1

business functions in the U.S., including its advertising, e-commerce, and recommendation systems,

0:33.7

despite an executive order signed by Trump saying that, quote, TikTok's United States application

0:39.0

will be operated by a newly established joint venture based in the United States.

0:44.2

The Chinese firm will also retain approximately 50% of the new U.S. TikTok's revenue

0:49.6

through a set of revenue-sharing agreements between the new U.S. TikTok entity and its former parent.

0:56.5

Trump's executive order declares that the new TikTok will have, quote,

1:00.4

no operational relationship with BightDance, despite reporting showing that the deal will enable

1:05.6

BightDance's continued control over advertising and e-commerce, and despite revenue-sharing agreements that will allow

1:12.5

ByteDance to continue to own, control, and profit from TikTok's recommendations algorithm.

1:18.6

Much of the Trump-Tick-Tock plan recalls a draft agreement that ByteDance negotiated with the Biden

1:24.1

administration in 2022, and which Forbes exclusively reported in 2023.

1:30.2

In that agreement, too, the Chinese parent company would have retained visibility into,

1:35.3

and in some cases control over, key functions at the new U.S. entity, including decisions about

1:41.0

budgeting, asset sales, debt, and bankruptcy. But even in the draft

1:46.2

agreement that the Biden administration rejected, BytDance would have ceded some control over

1:50.9

TikTok's U.S. advertising and e-commerce arms to the new U.S. TikTok entity.

1:56.2

Known as Project Texas, the earlier BightDance proposal, centered around the creation of a new

2:01.9

U.S. legal entity known as TikTok U.S. data services, or U.S.DS.

...

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