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The Story of a Brand

True Places - Creating Comfort for the Modern Outdoors

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 16 November 2021

⏱️ 34 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

 

“To create comfort for the modern outdoors” that's the True Places goal. In part 1, we have Nelson Warley and Ben Knepler, both Co-Founders of True Places, a new direct-to-consumer startup.

Ben and Nelson meet while working together in consumer packaged goods. To build a brand from scratch while connecting with people was an energizing thought that led them to True Places.

They started working full-time on the brand before the pandemic. According to them, figuring out the supply chain and manufacturing during the pandemic was very challenging for the brand. But the business was fortunate to come out at that time.

In the first half, they talked about:

* Gratefulness
* Overview of the brand
* How does covid affect them
* What was compelling about their idea

Join Ramon Vela, Nelson Warley, and Ben Knepler as they break down the inside story on The Story of a Brand.

For more on True Places, visit: https://trueplaces.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

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*

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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at MuteSix Studios.

0:07.7

This is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:20.5

Well, so true place is a new direct-to-consumer startup that we're really trying to create

0:28.9

comfort for the modern outdoors.

0:31.3

And what we mean by modern outdoors are, you know, all these moments that are just

0:36.2

outside your door.

0:37.3

So maybe it's hanging out with friends or family

0:41.2

in your backyard or on your block,

0:45.7

or it's going to a concert or moving in the park.

0:49.1

Maybe it's your kids' sports game.

0:51.7

In all these moments, they're what you're looking forward to during the week.

0:56.6

It's what energizes you and it's really a way to connect with the people that are most meaningful

1:03.3

in your life. And what we found was that in many of these moments, you are not as comfortable as you should be.

1:14.3

And oftentimes you're sitting for hours and you're sitting in sort of cheap, uncomfortable chairs.

1:22.0

And so our first product really addresses that sort of literal pain point of where you sit and how you sit.

1:31.3

And so we've reimagined the portable chair to create a product that's really comfortable,

1:37.0

but it's also portable and you can take it with you for all these moments.

1:46.1

I am Alexandra Collis,

1:48.0

Director of Customer Experience for Princess Polly.

1:50.5

Our demographic is Gen Z.

1:52.5

And this is the I expect a response now.

...

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