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The Journal.

Trillion Dollar Shot, Episode 4: The Disruptors

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.25.3K Ratings

🗓️ 9 June 2024

⏱️ 40 minutes

🧾️ Download transcript

Summary

The rising popularity of GLP-1 drugs could cause all kinds of ripple effects. According to one estimate, 9% of the U.S. population could be on Ozempic or similar medications by 2030. Meanwhile, drugmakers are already developing the next generation of weight-loss drugs and researchers are studying the possible health benefits beyond weight loss and diabetes, including addiction. In the final episode of our series we ask: What could all this development mean for businesses, from the food sector to airlines? And who wins and who loses in the post-Ozempic economy? Guests include: David Ricks, CEO of Eli Lilly; and Mehdi Farokhnia, an addiction researcher at the National Institutes of Health. Listen to Episodes 1, 2 and 3 of “Trillion Dollar Shot” here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey, it's Ryan. This is the final episode of trillion dollar shot. Our special series about a new class of drugs like Ozempik, which people are using to lose weight.

0:10.0

The first three episodes are already in your feed, and you can find a link to them in the show notes. So Brad, I know you've covered tech for a long time.

0:27.0

Five years.

0:28.0

Mm-hmm.

0:29.0

So let me ask you, when you think of the term disruptors what comes to mind.

0:35.0

Oof. I live near Silicon Valley and I have to hear everyone talk about disrupting everything.

0:43.0

It's sometimes true and sometimes a stretch, really, right?

0:48.0

Right.

0:49.0

I bet it's kind of become like a cliche out in Silicon Valley right everyone's disrupting everything yes

0:54.8

yes the scooter people are going to change transportation forever because they

0:58.8

have an electric scooter on the road for example no offense to the scooter people.

1:04.0

Yes, yes.

1:05.0

But you know, I've been thinking about these new weight loss medications, often referred to

1:09.0

as GLP1s.

1:10.7

And there is a world in which we could say they're disruptors.

1:14.0

It's one of those cases where it actually applies, like it fits very, very well.

1:21.0

Right, because these drugs might be one of the most disruptive advances in science and health in decades.

1:28.0

Yes.

1:30.0

But maybe the biggest company in this booming market right now is the

1:33.2

pharma giant Eli Lilly and it's not based in Silicon Valley. It's based in

1:38.2

Indiana. I talked to the CEO Dave Ricks.

1:43.0

Indiana is known for only a few things and two of them are universities and Eli Lilly.

...

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