Welcome to the most nutritious hour of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is Run SAP.

Your host and moderator is Bonnie D. Graham.

You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.

Now, here's Bonnie D. Graham.

Welcome, welcome, welcome.

And if you want to run with the game changers, I can promise you're in the right place.

Today's buzz?

Well, we have a reality check for all manufacturers, and the reality check is, hurry! What is she talking about? Let's get started. We are already midway into the fourth industrial revolution. If you don't know that, come out from under whatever rock you're hiding behind, and let's talk about it.

Talking to manufacturers, if your facility still is not taking advantage of exponential

advances in technology, you know they're out there.

Exploding big data, amazing innovations, guess what?

You can't hide much longer because the handwriting is on the wall. You will soon be out of

business because you will be obsolete. Yes, I know it's dire. I know it's a warning, but we are

serious about this. So the question on the faces on the lips of all of you manufacturers who

are in that category, what will it take for us to catch up? Well, a couple of words of wisdom here.

First, you have to learn how to harness the power of in-memory computing and Internet of Things and wearable technologies and additive manufacturing and predictive capabilities.

Wow, that's a lot of homework. On top of that, you have to stop underestimating the

changes in your customer's expectations. They are changing. They're coming it from different channels,

different needs, different wants. They want it now. And guess what? Your competition, if they're

already in the game and they've got a lot of skin in the game and know what's going on,

...