You could try something and measure it.

And if you don't have a good time in it, if it's not working for you, you could always just take it off and do something else.

So I think that that's, you know, very much how we try to, you know, run our company to develop new products.

We're listening to the customers.

We're seeing what works, what doesn't, and keep it moving.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

I have had the luck to be published in three recent articles that I found via featured.com.

So it's really exciting to me to bring the founder, Brett Farmelow, onto the show today.

Brett featured as one of my go-toes that I've always used for PR clients.

So it's a whole other experience turning it on myself and being able to also get PR, which,

of course, we need, but we always forget that we need it too.

So I really appreciate the platform

that you created, but I want to, you know, start at the beginning. You started a coffee company

with Hugh Jackman that sold, and then you pivoted into marketing, public relations, and

founding featured. So can you tell us a little bit about how that past happened?

Thanks for having me on the show, and thanks for the opportunity to try to weave 15 years of history in the 15 seconds.

But, no, just to clarify, so, yeah, I totally lucked out to be a part of the initial, like, launch of, of Hugh Jackman's coffee company. I by no means

was a co-founder. I was, I was, uh, supported on tweet deck and going from zero followers to

ultimately, you know, that company was acquired by Kureig, which was really cool. I ran a marketing

agency for 10 years and now I run feature.com, which is a platform that connects

sources with journalists for stories. And so any journalist, any publisher can post a question on

...