Transforming Knowledge into Media Opportunities with Brett Farmiloe

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 16 June 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

The ability to connect experts with journalists has become increasingly vital in today's media landscape. Brett Farmiloe, the founder of Featured.com, embodies this shift, demonstrating how a platform can empower small businesses and individuals to share their expertise with the world. His journey from launching a coffee company to establishing a successful marketing agency and ultimately creating Featured.com illustrates a profound understanding of the challenges faced by entrepreneurs in gaining visibility and credibility in their respective fields.

Transcript

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0:00.0	You could try something and measure it.
0:02.3	And if you don't have a good time in it, if it's not working for you, you could always just take it off and do something else.
0:07.4	So I think that that's, you know, very much how we try to, you know, run our company to develop new products.
0:15.9	We're listening to the customers.
0:17.1	We're seeing what works, what doesn't, and keep it moving.
0:20.9	Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.
0:29.7	I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.
0:42.4	I have had the luck to be published in three recent articles that I found via featured.com.
0:51.1	So it's really exciting to me to bring the founder, Brett Farmelow, onto the show today.
0:56.5	Brett featured as one of my go-toes that I've always used for PR clients.
1:01.1	So it's a whole other experience turning it on myself and being able to also get PR, which,
1:06.4	of course, we need, but we always forget that we need it too.
1:09.4	So I really appreciate the platform
1:12.5	that you created, but I want to, you know, start at the beginning. You started a coffee company
1:18.5	with Hugh Jackman that sold, and then you pivoted into marketing, public relations, and
1:25.6	founding featured. So can you tell us a little bit about how that past happened?
1:30.3	Thanks for having me on the show, and thanks for the opportunity to try to weave 15 years of history in the 15 seconds.
1:36.3	But, no, just to clarify, so, yeah, I totally lucked out to be a part of the initial, like, launch of, of Hugh Jackman's coffee company. I by no means
1:46.7	was a co-founder. I was, I was, uh, supported on tweet deck and going from zero followers to
1:52.6	ultimately, you know, that company was acquired by Kureig, which was really cool. I ran a marketing
1:57.0	agency for 10 years and now I run feature.com, which is a platform that connects
2:01.9	sources with journalists for stories. And so any journalist, any publisher can post a question on
	...

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