TRAILER: The biggest mistake brands are making in 2025 marketing | Possible Keynote

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 6 August 2025

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

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Summary

GaryVee breaks down why most brands are massively underestimating the power of organic social and how algorithms, attention, and relevance work in your favor if you know how to play the game. This clip from the Possible keynote will change how you see marketing in 2025.

👉 Listen to the full episode here:
https://open.spotify.com/episode/0rZFChsPCJAyxgvDhnXsqb?si=F0FaENyaSaGAYsvjO7NuWQ

Transcript

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0:00.0	Very simply put, I believe any Fortune 5,000 company
0:04.1	that is not remarkably over-investing
0:07.7	in organic social media creative
0:09.8	is making a fundamental strategic mistake.
0:14.0	Because the way we sit today with these seven social networks
0:17.7	is that when you put out creative,
0:19.9	they are fully running a model that is based on relevance.
0:25.1	And for the people that love the old school marketing books,
0:27.4	good news, I agree with you.
0:29.0	Relevance creates consideration.
0:31.4	Consideration leads to people buying.
0:34.4	The fact that we have at scale, the biggest tech companies in the world, Google, shorts,
0:39.3	meta, Facebook, and Instagram, TikTok, bite dance, TikTok, the biggest marketing companies in the world,
0:46.3	the biggest tech infrastructures in the world, have algos, when we post on social,
0:53.3	that are desperate for that content to reach an audience that's
0:57.8	actually interested in it so that you all stay on the platform so they can sell more ads
1:02.8	is the greatest opportunity for marketers ever ever for the first time in marketing
1:10.4	history the creative creates reach that's in ever. For the first time in marketing history,
1:11.4	the creative creates reach.
1:14.3	That's insane.
1:15.5	And it creates reach based on relevance.
1:19.0	For 70 years, we have been guessing
	...

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