TPM Episode 389: Summer X Games 2024
The Powell Movement
Mike Powell
4.8 • 824 Ratings
🗓️ 1 July 2024
⏱️ 78 minutes
🧾️ Download transcript
Summary
The X Games is the pinnacle event in action sports, and while it’s not what it once was, the new ownership group, MSP Sports Capital, plans to not only turn that around but make the X Games property bigger than ever. There’s a lot of excitement around the new regime and its plans, and the X Games media team invited me down to get my unbiased take on what X Games has turned into. As I do with all my events, I make sure to talk to athletes, legends, behind-the-scenes players, and more to uncover the future of X and give you insight into what X was like this year. Think everyone from X Games ownership to P-Rod, RWilly, Selema, and many more.
X Games Show Notes:
14:00: Jeff Moorad, Executive Chairman of the X Games and Principal of MSP Sports Capitol
18:00: Ryan Williams
20:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com
Stanley: Save 30% off at Stanley1913.com Using the code SNOW30 at checkout
Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.
23:30: Ryan Dickerson, Sonic CMO
27:30: Shaun Neff, Branding Legend, X Games Owner
30:00: Rick Thorne, BMX Legend
34:00: Mike Jaquet, Industry insider
38:30: Elan Skis: Over 75 years of innovation that makes you better.
Peter Glenn Ski and Sports: Over 60 years of getting you out there.
Outdoor Research: Developed in the PNW to keep you dry in the wettest condition in the world
42:00: Selema Masekela, Legendary Human
45:30: Damon Way, Skate and Snow Legend
48:00: Jack Mitrani, Pro Snowboarder, X Games Host
51:30: Ryan Sheckler, Skate Legend
55:30: Bucky Lasek, Skate Legend
58:00: Paul Rodriguez
61:00: Lenny Rivas, Skateboarder
63:00: Tom Van Steenbergen
67:00: Dylan Stark
69:00: Garrett Reynolds
73:00: Mitchie Brusco
Transcript
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| 0:00.0 | Have a seat on your porcelain throne. |
| 0:02.3 | It's time to talk some shit on the Powell Movement. |
| 0:13.5 | Welcome to the Powell Movement. |
| 0:17.1 | I'm your host Mike Powell, and after I finish up recording my intro here, I'm going to be |
| 0:21.6 | heading to the light rail, which is a first for me in Seattle. |
| 0:24.6 | I'll take that to the airport and then I'm off to Summer X Games for the first time in almost |
| 0:29.6 | 20 years, when X games is a place I worked at both summer and winter. |
| 0:33.6 | When I think about X, or the Extreme Games as they were originally called, I think of two things. |
| 0:39.3 | The first is a person with the most unique voice I've ever heard in person. |
| 0:43.1 | That's Ron Semio. |
| 0:44.5 | He's a guy who sounds like he's been chained smoking since he was born, |
| 0:47.8 | and he's the visionary behind the concept of creating original ESPN programming |
| 0:52.3 | targeted at the kids that don't care about team sports. |
| 0:55.8 | And in turn, Ron helped build a brand on the backs of action sports athletes. |
| 1:00.7 | Ron was the extreme sports visionary, and I know there are a lot more involved than just |
| 1:04.7 | Ron, but Ron deserves a lot of the credit. |
| 1:07.6 | The other thing about X games that I think about was how the brand Roller Blade helped make |
| 1:11.8 | the Extreme Games happen with their deep pockets. See, inline skate sales went from zero to millions |
| 1:17.3 | in the 90s. The sport was hot and there was so much money coming in and Roller Blade saw the |
| 1:22.2 | extreme games as an opportunity to continue to build a growing subcategory of inline skating |
| 1:27.0 | with this ESPN property |
| 1:28.9 | and the shows around it. If you look back at that first Rhode Island Extreme games, you'll notice |
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