TPM Episode 162: Sierra Shafer, Powder Magazine Editor in Chief
The Powell Movement
Mike Powell
4.9 • 860 Ratings
🗓️ 24 February 2020
⏱️ 77 minutes
🧾️ Download transcript
Summary
Sierra Shafer took a non-traditional road to her position as Editor in Chief of Powder Magazine, the pinnacle of ski journalism. She's an amazing writer but these days, she doesn't write as much as she'd like to as she spends her time being the boss. On the podcast her talk her life and times that include religion, bring struck by lightning, popularity, a big college, a small college, newspapers, Val Kilmer, skiing and a while lot more.
Sierra Shafer Show Notes:
2:00: Valentine's Day, Colorado, Religion,
7:00: Volunteering young, High School, and being tall
13:00: Getting struck by lightning, sports, and going to college too early
22:30 : Stanley: Get 30% off site wide with the code powell30
Evo: The best online experience in action sports with retail to back it up
686 Technical Apparel: The best outerwear in the world
25:00: Skiing in PA, Waynesburg University, and Malaysia
34:00: Moving to LA, stars and working for free
43:00 Spy Optic: Get 20% off on their site Spyoptic.com using the code TPM20
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
43:30: Intro to Powder, getting a job, and digital media
56:00: Content changes, issues or escape, and getting bought and layoffs
48:00: Editor in Chief, gnarly terrain, and being a woman
70:00: Inappropriate Questions with Maro leBlance
Transcript
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| 0:00.0 | And now, a show with inappropriate language, the Powell Movement. |
| 0:12.1 | Welcome to the Powell Movement. |
| 0:15.2 | I'm your host, Mike Powell, and this week my guest is as good as it gets when it comes to Ski Media. |
| 0:20.8 | Sierra Schaefer is a really fun person. She's also the editor-in-lawful. and this week, my guest is as good as it gets when it comes to ski media. |
| 0:23.5 | Sierra Schaefer is a really fun person. |
| 0:26.3 | She's also the editor-in-chief at Powder Magazine, |
| 0:30.6 | and the road she took on her way to one of the most important desk jobs in skiing has no educated ski bum chasing a dream to it at all. |
| 0:34.6 | This is a story of a do-gooder who grows up wanting to be a writer, and once she |
| 0:38.9 | checks that offer list, it's time for her to get her dream job. And Sierra makes that happen |
| 0:44.5 | as well when she took a job with Powder Magazine. And this job is not the standard powder |
| 0:49.3 | freelancer, how most people get their foot in the door in the industry. Sierra landed an in-house job, |
| 0:55.2 | complete with the big benefit package that ski industry is known for, |
| 0:58.7 | and a budget to travel and ski the world. |
| 1:00.9 | Well, maybe one of those things is true. |
| 1:03.1 | But Sierra's story is really interesting, |
| 1:05.3 | and she's a talker, which always makes for a great episode. |
| 1:08.4 | Before we get into it, |
| 1:09.5 | I want to ask you to subscribe to the podcast |
| 1:11.4 | on whatever platform you listen to me on. Follow me on Instagram at the Powell Movement and support |
| 1:16.6 | my amazing sponsors who make this show happen. They are Evo, Stanley, Spy Optics, 686, and the 10-barrel |
| 1:23.5 | brewery. Now, let's talk with Sierra Schaefer. We should start off with it's Valentine's Day. |
| 1:30.1 | What are your plans for the big couples day of the year? Well, this morning I got up and I ate some |
... |
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