Toyota vs Honda | Motor City Massacre | 2
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 16 November 2022
⏱️ 39 minutes
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Summary
It’s the 1960s and Honda’s about to speed into the car market before Japan’s government can put up legal roadblocks to stop it.
Meanwhile,Toyota’s already zooming ahead. Its latest models are about to take Japan by storm and arm it with the funds it needs to make another run at the U.S.A.
But to break America, Toyota and Honda will need to outmanoeuvre the auto titans of Detroit.
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Transcript
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| 0:00.0 | Hey, Prime members, you can binge off for episodes of Business Wars Toyota vs Honda, |
| 0:05.2 | ad-free on Amazon Music. |
| 0:07.0 | Download the app today. |
| 0:15.0 | 1961 Honda Motor Headquarters, Tokyo. |
| 0:19.0 | So each year, O'Honda slams his fist on the meeting room table. |
| 0:23.0 | We're not making trucks. That's final. |
| 0:25.5 | We're making the S360 and it's going to be a sports car. |
| 0:29.5 | Honda Vice President, Takedo Fujisawa glairs at the company's founder and president. |
| 0:35.0 | I've run the numbers. |
| 0:36.5 | A sports car won't sell. |
| 0:39.0 | Honda Scals. |
| 0:40.5 | We need to show everyone what we can do. |
| 0:43.0 | We got to prove to people that we're about more than motorcycles. |
| 0:47.0 | Fujisawa leans forward. |
| 0:49.5 | If we make a car that sells barely a dozen units a month, no one will take us seriously. |
| 0:54.5 | We should make a light truck. |
| 0:56.5 | The two men glare at each other. |
| 0:58.5 | Honda's future is on the line, and neither man wants to back down. |
| 1:03.5 | Japan's Ministry of International Trade and Industry wants to consolidate the nation's car makers into two or three large corporations. |
| 1:11.5 | It believes only then will Japan be able to compete with Europe and America's auto giants. |
| 1:17.5 | It also wants to ban companies that don't already make cars from entering the business. |
| 1:22.5 | So now, Honda Motor isn't a race against time to launch its first automobile before the government changes the law. |
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