Toyota vs Honda | Breaking Ground | 3
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 23 November 2022
⏱️ 40 minutes
🧾️ Download transcript
Summary
It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast.
But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall behind.
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Transcript
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| 0:00.0 | Hey, prime members, you can binge off for episodes of Business Wars Toyota versus Honda, |
| 0:05.4 | ad-free on Amazon Music. |
| 0:07.0 | Download the app today. |
| 0:07.0 | July 1977, Central Ohio. |
| 0:17.6 | A Ford F-series truck pulls off the road and onto a large patch of undeveloped land. |
| 0:23.7 | Ohio State official Jim Clark turns off the ignition and steps out of the driver's |
| 0:27.3 | door. |
| 0:28.3 | The passenger doors open and Ford Japanese businessmen and suits get out. |
| 0:33.0 | They shield their eyes from the bright sun as they look out over the flat, grassy landscape. |
| 0:38.4 | Clark gives them a moment to take it all in and then starts his sales pitch. |
| 0:43.2 | So what we got here is a vacant lot that covers 214 acres and has the main highway running |
| 0:48.1 | right by it. |
| 0:49.5 | State's transportation research centers about 10 minutes drive away, so you got all your |
| 0:54.1 | vehicle testing needs to ride on your own doorstep. |
| 0:57.3 | One of the Japanese businessmen pulls a notebook from his suit pocket. |
| 1:00.9 | The pages flutter in the wind as he scribbles down notes. |
| 1:04.5 | Clark continues his pitch. |
| 1:06.5 | As you gentlemen can see, the land here is almost as flat as a pancake too. |
| 1:11.0 | That's what you wanted, right? |
| 1:12.5 | Now see that town right over there? |
| 1:15.1 | That's Mary'sville, a lot of hard work and folk live there and they need and want jobs, |
| 1:19.6 | so you got your labor force too. |
... |
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