Tower 28 Beauty Founder Amy Liu on How She Built The Hottest Makeup Brand of The Year (& What She’s Launching Next!)

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Jilldunn, Arts, Beautyeditors, Style541811, Beautyexpert, Beauty, Carlenehiggins, Fashion, Society & Culture, Magazineeditors, Fashion & Beauty

4.7 • 954 Ratings

🗓️ 18 August 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amy Liu is the founder of Tower 28 Beauty - named after the Tower 28 lifeguard tower at the crossroads of the Santa Monica pier and Venice Beach. Based on its rad aesthetic – sunset-esque cream blushes, bronzers and lip glosses tucked into clear acrylic packaging – you’d never guess that it’s the only make-up brand to follow the U.S National Eczema Association’s guidelines, which means their makeup contains zero potentially irritating ingredients for sensitive skin. What’s more, none of Tower 28’s vegan and cruelty-free products cost a penny over $28.

Tune in to find out why Tower 28 has risen to mass fandom in just two years since its launch, earning celebrity fans like Olivia Munn, Mandy Moore and Kate Bosworth. Amy explains the magic behind the surprising #1 best-seller, the SOS Daily Rescue Facial Spray, which people have been using to treat maskne, soothe skin post lasers – anywhere there’s fire. Plus, we chat with the Asian-American entrepreneur about how she’s turning the “California Girl” cliché on its head, and even more inspiring ways she’s mentoring the next gen of BIPOC founders. Then, listen to the end for major hints on what Tower 28 will be planning to drop next!

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Ethique

Ethique is a New Zealand based Zero-Waste Beauty Brand that focuses on conscious beauty with concentrated formulas. To check out their full-range, visit Ethique.com. Join the revolution and give up the bottle!

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Hosts: Carlene Higgins and Jill Dunn

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Transcript

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0:00.0	The problem is when I tried to make this switch to Clean Beauty 100%, I actually found,
0:07.6	oftentimes it was really irritating for my skin. And then if you look at products that are safe for sensitive
0:12.2	skin, I felt like a lot of those products, even if they are like the setofels and surveys of the world, which can be great products, I felt like they were really benign, but they weren't necessarily clean, you will right so I was looking for
0:25.2	that combination of being both safer sensitive skin and being clean that also
0:31.2	could offer the other part of it which was like high performance and fun.
0:40.0	Welcome to Breaking Beauty, the podcast all about the the Breakthrough People, Products, and Moments in Beauty.
0:45.4	We're your host Jill Dunn and Carleen Higgins.
0:48.1	Hey, Hey, Beauty Friends.
0:54.4	Welcome to another episode of Breaking Beauty Podcast.
0:57.0	I'm one of your co-hosts, Jill Dunn,
0:59.6	and hey there, Carleen, I feel like we've been ships in the night with our holiday schedules.
1:04.5	Hello, hello. Today I'm dialing in from a friend's sofa.
1:09.4	You know, we're couch surfing as a family with a dog while we do renovations so the changing
1:14.8	background the ever-changing background here as we zoom Jill I know you're
1:18.8	you're keeping me on my toes I'm like where is she today where in the world
1:22.0	so hopefully you'll be
1:24.4	sleeping in your own bed sooner than later. It's all exciting. It's all exciting.
1:28.4	Everything is in backpacks, including my breaking beauty Terry Scrunch and guys if you haven't picked one up yet there's still a few left in the dear media shop and whoever has purchased one I want to thank you I hope you're enjoying it stay tuned for more merch drops and new logo reveals on our
1:47.4	Instagram coming up this fall yeah we've been working on so much behind the
1:52.0	scenes you guys can't wait to reveal it all. So on to today's episode. It's our last founder chat of the summer and it's only fitting that we have a brand that's born and inspired by the beach. Today we're welcoming Amy Lou. Amy is the
2:05.5	founder of Tower 28 Beauty and it's the brand that was launched in 2019 that's
2:10.2	named in honor of the infamous Tower 28 Lifeguards Stand where these two kind of iconic
	...

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