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How I Built This with Guy Raz

Tory Burch: Tory Burch

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 5 June 2023

⏱️ 74 minutes

🧾️ Download transcript

Summary

Tory Burch didn’t set out to make her name into a brand; she didn’t even set out to get into fashion. As a matter of fact, she sort of gave up any fashion ambitions when her first designs were rejected by Ralph Lauren. But after noticing there were plenty luxury brands and plenty of affordable brands but nothing in between, Tory began to see a gap that she could fill. She tried to revive a dormant brand from the 1960’s, until one phone call put an end to that idea. So in 2004, with the help of her husband—a fashion entrepreneur in his own right—Tory Burch launched Tory Burch, a lifestyle brand with everything from shoes and swimwear, to handbags and home goods. Despite a rift in the relationship with her husband, that also bled over into the business, Tory has built a global brand with over 300 stores worldwide.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher.


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Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today!

0:31.0

How I built this is pleased to have Upwork as our presenting sponsor. Visit Upwork.com to get hiring.

0:37.0

Upwork has a message for you. Everything you know about business, it was made up by a bunch of guys a hundred years ago.

0:43.0

Don't stay bound to their antiquated rules like the 9-5 Workday, commuting to an empty office building or only hiring full timers.

0:51.0

Embrace a new way of working with Upwork. It's a portal to the future of business and it's disguised as a website.

0:58.0

Go to Upwork.com, there you'll see the light and also find talent for projects of any size, from simple deliverables to complex projects, from short term help to full-time hires.

1:09.0

You can finally let those old business titans and their tired ideas rest in peace. This is how we work now. Visit Upwork.com to get hiring talented professionals today.

1:20.0

The thing about running your own business is every single hire counts. And no hiring partner understands that. Like indeed.

1:28.0

Indeed is a matching and hiring platform where you can attract, interview and hire all in one place.

1:35.0

One of the things that I really love about Indeed is its powerful matching technology. In fact, Indeed's UK data shows over 85% of employers using Indeed find quality candidates who see these on Indeed match their job description.

1:48.0

The moment they post a job. Indeed knows that when you're growing your own business, you have to make every pound count. And that's why with Indeed, you only pay for applications from quality candidates who meet your must-have requirements.

2:00.0

Start hiring now with a 100 pound sponsored job credit for your job post at Indeed.com slash How I Built. Offer good for a limited time.

2:09.0

Claim your 100 pound credit now at Indeed.com slash How I Built. Indeed.com slash How I Built. Terms and conditions apply. Need to hire? You need Indeed.

2:22.0

Hey, it's Guy here. You know, we hear a lot of stories on how I built this about facing hurdles, overcoming obstacles and being told no again and again and again.

2:32.0

I recently talked with Country Music superstar Shania Twain and she shared some pre-candidate and surprising insights on how she is a female performer from Canada had to make some pretty bold moves to break into the male dominated world of country music in Nashville.

2:48.0

You should definitely check out my interview with Shania Twain on my other podcast, The Great Creators. Just search for the great creators with GuyRos wherever you listen to podcasts.

2:58.0

And now on to today's show.

3:08.0

I never slept. I was working out of my apartment for the first two years. We didn't have an office. So it was doing everything in our kitchen or in our living room.

3:22.0

It was taking my kids to school and then getting on the phone until four in the morning, falling asleep on the phone.

3:31.0

Yeah. It was the most exhausting year and following by 18 other years.

3:38.0

Welcome to How I Built This, a show about innovators, entrepreneurs, idealists and the stories behind the movements they built.

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